By Sam Holland

1. Baltimore Lean
Startup
Sam Holland - Product Manger, Advertising.
com

2. ● 85/100 of AdAge's top advertisers
● 74 of comScore Top 100 sites in our network
● Over 350 pre-package audience behaviors
● Reach over 180M users a month -- 85% of
the US internet population

3. How do we target to the
right customer?

4. DATA, DATA, and more
DATA

5. How do we get data?
● 1st party - visitors, search, registered
● 3rd party - BlueKai, eXelate , BrightTag,
Demdex
● Site data - comScore

6. Types of Data
•Demographic insights (ex: age, HHI)
•Geographic insights (ex: metro, state)
•Technographic insights (ex: browser, domain)
•Behavioral user segments insights (ex: audience behavior
- pet lovers, auto intender, etc.)
**Both user and site data**

7. How to set a cookie?

8. Use Cases
● Smart Pixel - IHG - travel industry
○ Custom retargeting segments
● Ad Desk
○ Demo / user targeting
https://admin.adportal.advertising.com