LinkedIn, the #1 social media site for business professionals, can be a powerful tool to help you meet your professional goals. It transcends industries, job titles, and employers across the globe. It is an important resource whether you are a student, recent graduate, experienced professional, or recruiter. View these slides for tips how to maximize your use of LinkedIn. Watch the playback at https://walsh.webex.com/walsh/lsr.php?RCID=3c2e9ddc1af4edc01d5ac7034fd771b0
1. 1
How to Maximize Your
Use of LinkedIn
LinkedIn, the #1 social media site for
business professionals, can be a powerful
tool to help you meet your professional
goals. It transcends industries, job titles,
and employers across the globe. It is an
important resource whether you are a
student, recent graduate, experienced
professional, or recruiter.
Audio broadcast begins at 12:30 p.m. ET. We will perform audio tests at 12:15, 12:20,
and 12:25 p.m. If you cannot hear audio on your computer,
please call 877-668-4493 and enter Access Code: 664 934 230
Thursday, February 18, 2016
12:30 p.m. – 1:30 p.m. EST
2. 2
Today’s Webinar Agenda
1. Understanding LinkedIn Navigation
2. Using Advanced Search
3. Editing your LinkedIn Profile
4. Privacy & Settings
5. Optimizing Communications via LinkedIn
6. Accessing LinkedIn on the Go
7. Q&A
If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230
Questions throughout today’s webinar?
Please enter your questions through the private chat feature at the right side of your screen.
3. 3
Who We Are
Tracy Morgan
Career Services Advisor
tmorga2@walshcollege.edu
www.linkedin.com/in/tracyamorgan1
Brenda Meller
AVP, Marketing
bmeller@walshcollege.edu
www.linkedin.com/in/brendameller
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4. 4
POLL
How Would You Classify Your
Experience Level on LinkedIn?
A. Beginner
B. Intermediate
C. Advanced
5. 5
Walsh College and LinkedIn
• Social Media for Business, Marketing Curriculum
• Career Services
• Community and Employer Outreach
• Business = Business
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6. 6
LinkedIn Reminders
Company rules / policies
LinkedIn will change…
again
Everyone has a different
comfort level
Listen, learn, consider…
then decide
7. 7
POLL
Please share your Walsh
affiliation:
Select all that apply:
A. Student
B. Alumni
C. Employer / recruiter
D. Future student
E. Faculty / staff
F. None; just interested in LinkedIn
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8. 8
What is
• Professional networking site:
• Launched in 2003 (Brenda: 2006; Tracy: 2008)
• 347 million, 200 countries*
• 40% check in daily**
• Every Fortune 500 company*
• Per CEO: average of 930 connections**
• “Connections”
*Source: LinkedIn.com
** http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
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LinkedIn Basics – Profile
• Picture is strongly encouraged
• Complete Profiles get more attention
• Use “View profile as” to see what others see
• Customize your URL
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15. 15
LinkedIn Basics - Profile
• Create a Headline
– Who are you?
– Use keywords and symbols Brynne Tillman Post
• Add a Background picture
• Develop a strong Summary
– Okay to be conversational and use “I”
• Complete relevant sections
– Skills, Endorsements, Recommendations
File type JPG, GIF or PNG
No larger than 4MB
Pixel dimensions between 1000 X 425
and 4000 X 4000
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21. 21
POLL
Do you personalize invitations
you send via LinkedIn?
A. Always
B. Sometimes
C. Never
D. Wait… you can personalize
invitations? I thought you had to
use the standard invitation.
29. 29
POLL
When is the last time you
updated your status on LinkedIn?
A. This morning
B. This week
C. This year
D. I’m not sure
E. What’s a status update?
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30. 30
Update Your Status NOW
Your status
1. Update your
status TODAY.
2. Update your
status once
per week.
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Suggested Status Updates
Suggested Status Update BONUS
Conferences, workshops,
etc. attended
ADD: what you LEARNED
Industry news item ADD: your key takeaways
Company items: news ADD: a 1-sentence preview
Business tips ADD: how this can help the reader
LinkedIn tips or inspirational
messages
ADD: the text “please click to share”
Help spread the word for a
network connection
Tag them in your status update
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36. 36
Accessing LinkedIn On the Go
CAUTION!
Don’t send invites using
the mobile app.
WHY?
1 2 3 4 5 6
37. 37
CAUTION! Invitations on Mobile
• No opportunity to personalize
• Risky
• But, sometimes OK:
– Recent (mention the invite)
– Familiar and High Likelihood
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38. 38
You can search… …find…
BUT: no opportunity to
personalize your invitation.
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40. 40
YOUR HOMEWORK
1. Get on LinkedIn
2. Set up your account
3. Connect with us with a PERSONALIZED invitation
4. Create Social Media Karma: like, share, comment
5. Download the LinkedIn App
6. Post a status update TODAY, and tag us
7. Check out our five-part videos at
www.walshcollege.edu/linkedintraining
BONUS: spend 15 minutes a day EVERYDAY