SlideShare uma empresa Scribd logo
1 de 27
How Effectively To Manage Your
     (Online) Reputation
              Charlie Pownall
        Singapore - August 24, 2010
What we’re covering

•



•


•
CHANGING ENVIRONMENT
6 trends re-shaping issues & reputation mgmt
Corporate Achilles’ Heels
Role of the Internet
TEN PRINCIPLES OF (ONLINE)
ISSUES MANAGEMENT
#
#
NEXT STEPS
Next steps




   ―
Thank you.                                                                                           Talk to B-M online:

                                                                                                     http://www.burson-marsteller.asia




All copyright, know-how and any other intellectual property rights to any techniques, principles, processes, applications, models, data,
drawings, reports, methodologies, software, concepts, strategies or otherwise already owned by Burson-Marsteller (BM), or made
available to BM by a third party, which form part of this document or any other works or services performed by BM, its representatives
or authorised persons, remains the property of BM at all times, and no right, title, interest in or to BM’s Intellectual Property shall be
assigned to or vested in any other party. BM reserves the right to seek compensation and damages for any breaches of its Intellectual
Property rights by any party.

Mais conteúdo relacionado

Mais de Burson-Marsteller Asia-Pacific

Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011
Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011
Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011Burson-Marsteller Asia-Pacific
 
Corporate Communications in the Age of Social Technology
Corporate Communications in the Age of Social TechnologyCorporate Communications in the Age of Social Technology
Corporate Communications in the Age of Social TechnologyBurson-Marsteller Asia-Pacific
 
B-M Asia-Pacific Social Media Infographics Booklet_Aug2011
B-M Asia-Pacific Social Media Infographics Booklet_Aug2011B-M Asia-Pacific Social Media Infographics Booklet_Aug2011
B-M Asia-Pacific Social Media Infographics Booklet_Aug2011Burson-Marsteller Asia-Pacific
 
B-M Philippines digital landscape INFOGRAPHIC Asia H1 2011
B-M Philippines digital landscape INFOGRAPHIC Asia H1 2011B-M Philippines digital landscape INFOGRAPHIC Asia H1 2011
B-M Philippines digital landscape INFOGRAPHIC Asia H1 2011Burson-Marsteller Asia-Pacific
 
B-M South Korea digital landscape INFOGRAPHIC H1 2011
B-M South Korea digital landscape INFOGRAPHIC H1 2011 B-M South Korea digital landscape INFOGRAPHIC H1 2011
B-M South Korea digital landscape INFOGRAPHIC H1 2011 Burson-Marsteller Asia-Pacific
 

Mais de Burson-Marsteller Asia-Pacific (20)

Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011
Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011
Burson-Marsteller Asia-Pacific Corporate Social Media Study 2011
 
Corporate Communications in the Age of Social Technology
Corporate Communications in the Age of Social TechnologyCorporate Communications in the Age of Social Technology
Corporate Communications in the Age of Social Technology
 
Modern corporate communications
Modern corporate communicationsModern corporate communications
Modern corporate communications
 
B-M Asia-Pacific Social Media Infographics Booklet_Aug2011
B-M Asia-Pacific Social Media Infographics Booklet_Aug2011B-M Asia-Pacific Social Media Infographics Booklet_Aug2011
B-M Asia-Pacific Social Media Infographics Booklet_Aug2011
 
B-M Philippines digital landscape INFOGRAPHIC Asia H1 2011
B-M Philippines digital landscape INFOGRAPHIC Asia H1 2011B-M Philippines digital landscape INFOGRAPHIC Asia H1 2011
B-M Philippines digital landscape INFOGRAPHIC Asia H1 2011
 
B-M South Korea digital landscape INFOGRAPHIC H1 2011
B-M South Korea digital landscape INFOGRAPHIC H1 2011 B-M South Korea digital landscape INFOGRAPHIC H1 2011
B-M South Korea digital landscape INFOGRAPHIC H1 2011
 
B-M Taiwan digital landscape INFOGRAPHIC H1 2011
B-M Taiwan digital landscape INFOGRAPHIC H1 2011 B-M Taiwan digital landscape INFOGRAPHIC H1 2011
B-M Taiwan digital landscape INFOGRAPHIC H1 2011
 
B-M Singapore digital landscape INFOGRAPHIC H1 2011
B-M Singapore digital landscape INFOGRAPHIC H1 2011B-M Singapore digital landscape INFOGRAPHIC H1 2011
B-M Singapore digital landscape INFOGRAPHIC H1 2011
 
Burson-Marsteller Digital Crisis Communications Study
Burson-Marsteller Digital Crisis Communications StudyBurson-Marsteller Digital Crisis Communications Study
Burson-Marsteller Digital Crisis Communications Study
 
B-M Japan digital landscape INFOGRAPHIC H1 2011
B-M Japan digital landscape INFOGRAPHIC H1 2011B-M Japan digital landscape INFOGRAPHIC H1 2011
B-M Japan digital landscape INFOGRAPHIC H1 2011
 
B-M Malaysia digital landscape INFOGRAPHIC H1 2011
B-M Malaysia digital landscape INFOGRAPHIC H1 2011B-M Malaysia digital landscape INFOGRAPHIC H1 2011
B-M Malaysia digital landscape INFOGRAPHIC H1 2011
 
B-M Indonesia digital landscape INFOGRAPHIC H1 2011
B-M Indonesia digital landscape INFOGRAPHIC H1 2011 B-M Indonesia digital landscape INFOGRAPHIC H1 2011
B-M Indonesia digital landscape INFOGRAPHIC H1 2011
 
B-M Thailand digital landscape INFOGRAPHIC H1 2011
B-M Thailand digital landscape INFOGRAPHIC H1 2011B-M Thailand digital landscape INFOGRAPHIC H1 2011
B-M Thailand digital landscape INFOGRAPHIC H1 2011
 
B-M India digital landscape INFOGRAPHIC H1 2011
B-M India digital landscape INFOGRAPHIC H1 2011B-M India digital landscape INFOGRAPHIC H1 2011
B-M India digital landscape INFOGRAPHIC H1 2011
 
D/BM China digital landscape INFOGRAPHIC H1 2011
D/BM China digital landscape INFOGRAPHIC H1 2011D/BM China digital landscape INFOGRAPHIC H1 2011
D/BM China digital landscape INFOGRAPHIC H1 2011
 
China Healthcare & Wellness Consumer Survey
China Healthcare & Wellness Consumer SurveyChina Healthcare & Wellness Consumer Survey
China Healthcare & Wellness Consumer Survey
 
Integrating Social Media into Reputation Management
Integrating Social Media into Reputation ManagementIntegrating Social Media into Reputation Management
Integrating Social Media into Reputation Management
 
D/BM China Digital Trends 2011
D/BM China Digital Trends 2011D/BM China Digital Trends 2011
D/BM China Digital Trends 2011
 
D/BM State of the Chinese Internet
D/BM State of the Chinese InternetD/BM State of the Chinese Internet
D/BM State of the Chinese Internet
 
Please Like Me
Please Like MePlease Like Me
Please Like Me
 

Último

Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Phases of negotiation .pptx
 Phases of negotiation .pptx Phases of negotiation .pptx
Phases of negotiation .pptxnandhinijagan9867
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 

Último (20)

Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Phases of negotiation .pptx
 Phases of negotiation .pptx Phases of negotiation .pptx
Phases of negotiation .pptx
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 

How to Effectively Manage Your Online Reputation

  • 1. How Effectively To Manage Your (Online) Reputation Charlie Pownall Singapore - August 24, 2010
  • 4.
  • 5. 6 trends re-shaping issues & reputation mgmt
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 13. Role of the Internet
  • 14. TEN PRINCIPLES OF (ONLINE) ISSUES MANAGEMENT
  • 15.
  • 16.
  • 17.
  • 18. #
  • 19.
  • 20.
  • 21.
  • 22. #
  • 23.
  • 24.
  • 26. Next steps
  • 27. Thank you. Talk to B-M online: http://www.burson-marsteller.asia All copyright, know-how and any other intellectual property rights to any techniques, principles, processes, applications, models, data, drawings, reports, methodologies, software, concepts, strategies or otherwise already owned by Burson-Marsteller (BM), or made available to BM by a third party, which form part of this document or any other works or services performed by BM, its representatives or authorised persons, remains the property of BM at all times, and no right, title, interest in or to BM’s Intellectual Property shall be assigned to or vested in any other party. BM reserves the right to seek compensation and damages for any breaches of its Intellectual Property rights by any party.