Bill Martin

12 Seguidores

I have invested almost 20 years in exploring the “white space” that exists in each and every market in an effort to identify where the real opportunities for enterprise growth and competitive differentiation reside. During that period I have been a product marketer, a senior strategist, an applied futurist, a visionary and a thought leader in the arena of information technology solutions development. My current interests in the broad landscape of strategy, marketing and technology include emerging delivery models such as utility computing and many-shoring, discontinuous business models including SaaS, PaaS, and on-demand, mobile computing management and the impact of social networking

enterprise software app development checklist mobile app content marketing context marketing marketing strategy innovation white space business model

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Bill Martin

Apresentações

Campfire Strategies Overview

Lucent Mobile - The Mobile Enterprise Productivity Company

Documentos

Content is King, Context is Queen - Together They Rule!

Gostaram

Musings about the post covid19 world

Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data Age

Brand Masterclass Week Five - Developing Brand Strategy (l)

Brand Strategy: Creating Value through Image & Identity

Selling in a Downturn Economy - A summary

Innovation and Strategic Growth

Designing For Innovation: Business Models

Scenario Building Workshop - How to Build and Use Scenarios

Business Model Design

Change Marketing v01

How Social CRM Can Help Address Changing Consumer Demands

Viral Marketing & Advertising Strategies for Social Networks

Internet Marketing -Email, Social Media and Search in the Overall Marketing Mix

Social Media Measurement

Social Media

The Brand Gap