This document outlines tips for creating content more efficiently. It discusses how most B2B marketers created more content in 2014 than 2013, but only 42% found their content marketing effective. The presentation provides three steps: understand the buyer, map their journey, and leverage speed hacks. Speed hacks include building content pillars, curating amazing existing content, outsourcing strategically, and continuously measuring and adjusting strategies. The overall message is that focusing content specifically for buyers can create a competitive advantage.