Pinterest for Business
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Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. To get started, request an invite.
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Pinterest for Business
- 1. for Business 800.425.9843 www.blytheco.com/bam Think.blytheco.com | twitter@blythecollc
- 2. Alicia Anderson, Blytheco Blytheco Advanced Marketing www.linkedin.com/company/blytheco @blythecollc www.slideshare.net/blytheco Think.blytheco.com – blog www.blytheco.com/BAM
- 3. Tweet your big ideas with #blydea
- 4. What will you learn? 1. 4 Take-a-ways What is Pinterest? 2. Why would you use it? 3. Who should use it? 4. Some tips to get started.
- 6. Pinterest is now the third most popular social network ● 1. Facebook: 7 billion ● 2. Twitter: 182 million ● 3. Pinterest: 104 million
- 7. Why use Pinterest? ● Shareable and social ● “Lifestyle” sharing ● Effective at driving website traffic
- 8. Who should use Pinterest? ● B2B vs. B2C
- 9. B2C
- 12. B2B ● Events ● Infographics ● Data Charts and Graphics ● eBooks
- 13. Events
- 15. Data Charts
- 17. Tips ● Get to know influential pinners ● Keep it simple ● Connect with your physical location ● Connect with other social platforms AND email ● Promote more than products ● Include a call to action on your landing page!
- 18. What Have You Learned? 1. What is Pinterest? 2. Why would you use it? 3. Who should use it? 4. Some tips to get started.
- 19. Want More? ● Finding the ‘Hot Spots’ on your Website with Real-Time Traffic Monitoring – Tuesday, July 31. ● If you like it then you shoulda put a click on it: A look at content creation and the magic of CTAs - Tuesday, August 7. ● Sage Summit Social Media Training ● 7/26 – Social Media 101 ● 8/2 – Twitter Training Sign up at www.blytheco.com/bam
- 20. ● Don’t know where to start? ● We can help www.blytheco.com/BAM
- 21. ● Check this and all other presentations out on Slideshare immediately following the webinar. ● www.slideshare.net/blytheco
- 22. Thank you for joining us! aanderson@blytheco.com @aliciakanderson 800.425.9843, x 2204
Notas do Editor
- Think of it like an online magazine.It began with individuals – creative types – pinning images that they liked, recipes and crafts they wanted to try. Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet, Pin It button, or just a URL .Today, some major brands are using Pinterest as a channel for their content marketing. They’re sharing their own materials and others’, as well. Many of them use the site to promote a lifestyle associated with their brand.
- Pinterest is now the number three most-popular social network in the U.S., behind Facebook and Twitter, according to Experian Hitwise.A new report from the researcher shows Pinterest got 21.5 million visits during the week ending Jan. 28, a nearly 30-fold increase over a comparable week in July. Not surprisingly, the site skews female with a 60/40 ration of women to men visitors.
- Besides the attractive traffic numbers…Integrates easily to Facebook and Twitter and email. Users can log in using Facebook or Twitter accounts.Can embed pins on blogs or websites.The “Pin it” button on your bookmarks bar.It’s driven by people sharing their lifestyle, hobbies, passions. And passion = engagement.Eye glass retailer Warby Parker reports that 11% of their social traffic is coming from Pinterest compared to 18% from Twitter. (source)
- Pinterest is a natural fit for consumer and media brands that are highly visual and lifestyle-based.But B2B brands who are creative can also use Pinterest to drive engagement.
- Lowe’s – takes its DIY approach to Pinterest, engaging consumers with ways in which they use Lowe’s products to make their lives happier.Organized by category.
- Not focused on coffee. More about attitude, aspirational.
- Encourages users to share recipes, kitchen photos
- Share images and content from events. If your company isn’t weird about HR, add photos of employees having fun at events or at work, show their personality!
- Use Visual.ly to create InfographicsVisual representations of dataThis is an infographics of the size of the mobile market, comparing phone users to internet users, etc.
- Build relationships with those who are known for quality “pins” at the site. He says, once these movers and shakers get to know you and your business, they will be more likely to post about your product. White says to focus on the users who get the most likes and repins.Follow popular pinners and they will follow you back, thus exposing your brand to their audience.Keep it simple – the aesthetic of Pinterest is simple, elegant and uncluttered.Do Pinterest-only ads and promos to get people in your store.Use your other social sites to drive traffic to Pinterest.Do Tips, News, products from other companies. Keep your Board authentic and interesting.