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Mindshare Brand Equity event case study.

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TELiBrahma Convergent Communications. Pvt. Ltd.
TELiBrahma Convergent Communications. Pvt. Ltd.

Mindshare Brand Equity Compass is a day-long marketing summit with participation from India’s marketing elite. TEliBrahma partnered with Mindshare to provide the TG with an interactive engagement and establish a great connect with the nature of the event “Marketing 3.0”

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Case study by
Campaign details ,[object Object],[object Object],[object Object],[object Object]
Background ,[object Object],[object Object]
Objective Provide the TG with an interactive engagement and establish a great connect with the nature of the event “Marketing 3.0”
Phase 1 IntARact powered print ads of the event in “The Economic Times”
[object Object],[object Object],[object Object]
intARact @ print ads – User experience Step 1 Users download the app by sending SMS <msbe> to 53636 Step 2 Scans the CODE provided in the press ad Step 3 Details about the event was displayed in interactive format.
Phase 2 Provide participants with outstanding experience of “Marketing 3.0 ” during the event.
Execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User experience
Education to participants ,[object Object],[object Object],[object Object],[object Object],[object Object]
intARact leaflet All participants were provided with a leaflet with “customized intARact Codes” to engage in the sessions in an interactive way!
Welcome message. ,[object Object],[object Object],[object Object]
Compass intARact Application ,[object Object],[object Object],[object Object]
intARact Application – User experience Step 1 Step 2 Step 3 Users download the app from BluFi/WAP Scans the session images (codes) in the leaflet provided Complete synopsis, panelists, moderator details of the respective session displayed in interactive format.
Session synopsis ,[object Object],[object Object],[object Object]
Real-time opinion polls. ,[object Object],[object Object],[object Object],[object Object]
 
Guest book ,[object Object],[object Object]
Results and scale. ,[object Object],[object Object],[object Object],[object Object],Apart from astonishing number of downloads, we have witnessed great interest from the marketing elite who embraced the innovation! Response rate for opinion polls were between 75% to 96% which truly showcased their involvement with the event!
Thank you Team TELiBrahma

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Mindshare Brand Equity event case study.

  • 2.
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  • 4. Objective Provide the TG with an interactive engagement and establish a great connect with the nature of the event “Marketing 3.0”
  • 5. Phase 1 IntARact powered print ads of the event in “The Economic Times”
  • 6.
  • 7. intARact @ print ads – User experience Step 1 Users download the app by sending SMS <msbe> to 53636 Step 2 Scans the CODE provided in the press ad Step 3 Details about the event was displayed in interactive format.
  • 8. Phase 2 Provide participants with outstanding experience of “Marketing 3.0 ” during the event.
  • 9.
  • 11.
  • 12. intARact leaflet All participants were provided with a leaflet with “customized intARact Codes” to engage in the sessions in an interactive way!
  • 13.
  • 14.
  • 15. intARact Application – User experience Step 1 Step 2 Step 3 Users download the app from BluFi/WAP Scans the session images (codes) in the leaflet provided Complete synopsis, panelists, moderator details of the respective session displayed in interactive format.
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  • 21. Thank you Team TELiBrahma