Disney - Alice in Wonderland
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Disney - Alice in Wonderland
- 1. Disney Expo Case study
- 2. Brief To provide users with great Disney experience during Disney Expo 2010 and let them carry home the Disney experience!
- 3. Solution Great Disney content delivered on mobile through BluFi India’s FIRST augmented reality based ‘magic mirror’ powered by intARact Exclusive WAP link for smart phone users
- 4. BluFi @ Disney Users were delivered with an exclusive Flash Menu where they can choose and download exclusive Disney content in rich format for ZERO cost!
- 5. BluFi - Results Unique users identified (2 days) – 97 Total number of request for Disney content: 278
- 6. Magic mirror
- 7. India’s FIRST augmented reality based ‘magic mirror’ powered by intARact When users stand in front of the Magic mirror, their face will be morphed with a movie character featured in Alice in Wonderland, along with a background of the “Wonderland!” Their morphed image will be saved and users will be provided the printout of their magic face which make them feel that they are standing inside the wonderland!
- 8. Magic mirror results Total number of unique visitors who experienced the Magic Mirror 165 Total number of user experience in the Magic Mirror 460