BlueVia overview deck used on the BlueVia Silicon Valley tour August 2011. Note to watch the video we played please visit: http://vimeo.com/27333709

1. 15 minute overview
@jamesparton

2. THE ELEPHANT IN THE ROOM

3. THE ELEPHANT IN THE ROOM
...yeah we are a TELCO

4. So what is it?
BlueVia is the new API program from Telefonica....
...and yes we know what you are all thinking

5. So what is it?
BlueVia is the new API program from Telefonica....
...and yes we know what you are all thinking

6. So what is it?
BlueVia is the new API program from Telefonica....
...and yes we know what you are all thinking
How will this be any
different?
web tech not Telco,
business models that are
zero risk,
commitment to help you
gain exposure,
people that give a shit

7. Draft

8. ☛ ☛ ☛
☛
☛
☛

9. Our Tech
Our tech
RESTful APIs
All cloud based authentication
OAuth
mobile / web / desktop / games console / toaster
apigee console for fast start
sample code in github
libraries in multiple flavours

10. Our API menu
APIs You Get
App sends SMS 10%
App receives SMS 20%
App sends MMS 10%
App receives MMS 20%
Advertising 50%
Reoccurring Subscription 70%
In App billing up to 83%*
Location free
User context free
* split between merchant and developer

11. MARKETING SUPPORT
PRESS RELEASE
CASE STUDIES EVENTS
ENDORSEMENT
MEDIA PARTNERSHIPS LOCAL MARKETING SOCIAL

12. So everything is hunky dory?
we don’t have API ubiquity in all countries
OAuth is a little clunky
customer pays - catch 22
our analytics need work
we can only bill Telefonica customers
So....
We NEED you!

13. www.bluevia.com
ohours.org/BlueVia
@bluevia Next Steps
developereconomics.com