Learn how hospitals and healthcare organizations are taking advantage of HTML5 mobile websites to help patients, visitors, physicians, and employees. Improve patient care and satisfaction through cutting edge mobile technology.

1. How Hospitals Are Taking Advantage of the Mobile Web
Prepared by Steffan Berelowitz, Conductor & CEO, Bluetrain Mobile
Phone: 1-888-595-2583
Email: steffan@bluetrainmobile.com
Web: www.bluetrainmobile.com
Twitter: @bluetrainmobile

2. 1 The Mobile Web: It’s Here In A Big Way
2 Hospitals & Healthcare
3 How-To’s & Best Practices
4 What YOU can do now

3. 1 The Mobile Web: It’s Here In A Big Way

4. 97,000,000 400%
Increase in mobile search
Number of people on the mobile
(Source: http://thinkwithgoogle.blogspot.com/)
web
(In the USA, source: comScore 2012 Mobile Future in Focus)
By 2014 1 8 out of
Internet requests are mobile. This is
Mobile users will outnumber up 102% from 6.3% to 12.6% year
desktop users over year.
(Source: Morgan Stanley) (Source: Walker Sands Quarterly Web Traffic Report)

5. Don’t underestimate the size of the change

6. What does this mean for Hospitals & Healthcare?
 16.0 million mobile users in the US
accessed health information on their
mobile devices during a 3-month avg.
period ending November 2011
 Up 125% from previous year

7. 2 Hospitals & Healthcare

8. How Patients Use Mobile
Mobile is Search
 1 in 3 mobile searches are local
 68% of mobile users accessed health
information via search engine
 42% of mobile searchers are looking for
nearby doctors and clinics
What happens when a smartphone user clicks
on your website in the search results?
http://www.episerver.com/PageFiles/12992/Engaging%20Patients%20Online%20FIN.pdf

9. How Patients Use Mobile
Mobile is Social
 Mobile users’ time spent on social networks
increased 60% between Q1 ‘11 and Q1 ‘12
o Smartphone users spend an avg. 24 min per
day social networking
 57% said that a social media connection with
a hospital was likely to have a strong impact
on their decision to seek treatment at that
hospital
 87% of consumers believe that if a hospital
has a strong social media presence, they are
likely to be more cutting edge
http://beeha.us/blog/social-customers-and-hospitals-infographic/

10. How Doctors Use Mobile
Mobile is Preventative
 78% of US consumers are interested in Mobile
Health solutions
 40% of doctors believe that mobile health
technologies can reduce the number of office
visits
 88% of doctors would like their patients to
monitor their health at home
http://floatlearning.com/mhealth/

11. How Doctors Use Mobile
Mobile is Assistive
 In 2011, 81% of physicians used
smartphones, compared to 72% in 2011
 56% of doctors who use mobile devices say
they expedite decision-making
 40% say mobile devices decrease time spent
on administration
http://medicalassistant.name/2011/11/06/mobile-devices-doctors-medical-assistants-
web/http://floatlearning.com/mhealth/

12. 3 How-To’s & Best Practices

13. Mobile Website vs. App

14. The Mobile User Experience
 Loads in ~25 sec on a  Loads in less than 3 sec
WiFi connection on WiFi connection
 Images are too small,  Homepage navigation
branding isn’t clear prioritized for mobile
 Users must pinch and user
zoom to read content  Strong focus image and
 Difficult to navigate branding
 Full Site option is still
clearly available

15. What matters most to Mobile Users
 Easy & intuitive website navigation
 Map Directions (using native GPS functionality)
o Directions to Hospital
o Direction within Hospital
 Contact information for departments/services
o Click-to-Call Links
o Click-to-Email Links
 Patient/Visitor information
o Interpreter Services
o Parking Information
 Find a Doctor
http://m.bidneedham.org

16. Added Functionality
 ER Wait Time: Use third-party services like Forerun
Systems to dynamically feed ER Wait Time to mobile
website
 Jobs Feed: Allow future employees to search for
career openings from their mobile devices
o 17% of clinicians are using mobile job alert apps (AMN
Healthcare Services)
 Donations: Mobile payments now allow smartphone
users to make donations to your hospital or
healthcare organization

17. 4 What YOU can do now

18. MobileGrader.com

19. Mobile Marketing Map
http://get.bluetrainmobile.com/mobile-website-options/

20. Free Guide: 6 Options for Building a Mobile Website
Download the PDF at http://get.bluetrainmobile.com/mobile-website-options/

21. Why Bluetrain Mobile?
 Professional and unique design
 Advanced site navigation
 Native smartphone functionality
 Hybrid approach for managing and feeding
content to mobile site
 Unlimited phone and email support

22. Mobile Content Management System (mCMS)
 Our platform is a web app, so there’s no software to install
 Choose a custom design from Bluetrain Mobile or design
your own mobile site
 Advanced tools include Click-to-Call and Click-to-Email
Links, Map Links, Video and Audio embedding, Google
Analytics Integration, HTML/CSS Editing, and more
 We take care of making your mobile website look great on
the latest iPhone, Android, BlackBerry, and Windows
devices

23. Mobile Marketing Tools
 Make your email campaigns mobile-friendly
 Create mobile landing pages for QR codes and search
marketing campaigns
 Integrate your blog content, news, events, and social
media
 Create mobile forms for capturing lead information
directly from your mobile website

24. Fast & Reliable
 Our platform manages the hosting of your mobile
website
 Our hosting service is in the cloud, which means your
mobile website is served at top speed no matter where
your customers are located – anywhere in the world
 Our infrastructure is ready to scale with your hospital or
organization, whether you are managing 1 page or 100

25. Want to see us in action?
Call our Fireman, Tim Macchi, to receive a
personalized demo.
P: (617) 941-1158
E: tim@bluetrainmobile.com

26. Q&A