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Digital Project Lifecycle and Discovery Methodology

  • 1. Any CHALLENGE. every CHANNEL. ct definitio IVE DEFINITION proje n CREAT , SOCIAL COMPET GITAL EXPLORATION ARCH ITIV S, DI G , SE EA OARD , CO NT TIN GY (WEB, N DB E STRAT E E RATE MO O REAT IV EGY L ST ALY BIL C RK NT MO ITA E MA SIS T PERS TIVE BRIEF TEN DIG , SO ON ON A REA CIA C L) C S DISCOVERY CLIENT CLIENT CLIENT DISCOVERY BEGINS REVIEW REVIEW REVIEW APPROVAL G NNIN SOC MED IAL PLA M IA FOR ING P L AT RE EM SIT A NN TU AP L TP CO EC AND EN DIGITAL TE CONT CH N IT NT ST E AR NT NT R AT SIT E CO DISCOVERY EN TD EGY E LO PM AND EFIN EV A D METHODOLOGY ITION AND PERSON UCTION PLANNING EXPERIENCE DESIG DIGITAL PROD USER N PROJECT CO NTE NT DEFINITION AND WIR EB RIEF , INITIAL COLOR DIREC TIO EFR IV NS LIFECYCLE IEF ERIE NCE STRA TEG EAT COLOR DESIGN REVIEWS , AM R YM CR EB XP ING ATIV ITY WIREF R STYL IDEL OLO EG RE OD RA HF CRE LC U USE ELIN ME HIG G IDE A SITE FIN S USER FINAL DESIGN PROJECT PLANNING EXPERIENCE EXPERIENCE BEGINS & CLIENT COMPLETE CLIENT CLIENT APPROVAL REVIEW REVIEW REVIEW N WIR PLA MES EFR EME ING CO , CM A S A N A LY S I S , T H S ON NT GI EN WIR RE T EF EFRAME REVIEWS D IN AN D ITI S ON ANAL RA ME YSIS, WIREF WEBSI G TE PLANNIN