How to leverage the new design changes in: - Twitter - LinkedIn - YouTube - Google+ - Facebook The formatting on devices and applications including: - Standard browsers - IOS applications More more information please go to: http://www.blueprintinternetmarketing.com

1. The New Way To Use
Social Media to
Generate Leads

2. What We Are Going To Cover
• How to leverage the new design changes in:
‣ Twitter
‣ LinkedIn
‣ YouTube
‣ Google+
‣ Facebook
• The formatting on devices and applications including:
‣ Standard browsers
‣ IOS applications

3. What Are The Changes That Twitter Has Made?
• Desktop

4. • More marketing friendly
• Include call to action after
value proposition
‣ “View free eBook and
videos by clicking below!”
• Clickable link in value
proposition
• Objective is to build social
following that can be driven
to lead generation form

5. • Take advantage of background
image and left sidebar
• Communicate free giveaways
using hero image
‣ Makes offer tangible
‣ Reinforces offer in value
proposition
• For background images, choose
centered versions so background
moves with page

6. Twitter on an iPad
• IOS • IOS
Chrome Twitter
browser app

7. Twitter on an iPhone
• IOS • IOS
Safari Twitter
browser app

8. What Is New With YouTube?
• Desktop

9. • Big change in header image
• Contains social media icons
• Use value proposition and
include call to action the
same way as Twitter
• Customizable link can
be inserted
• Works similar to banner image
• Capitalize on strong hook and
headline
• Include call to action
• Customize link text

10. YouTube on an iPad
• IOS • IOS
Chrome YouTube
browser app

11. YouTube on an iPhone
• IOS • IOS
Safari YouTube
browser app

12. What Has LinkedIn Done Lately?
• Desktop

13. • Made more significant
changes compared to other
social networks
• Allows customization of
home page header image
• More marketing orientated
messaging

14. • Can develop full services/
product section
• Entire header image can be
clickable with customized link
• Can develop multiple banner
images with multiple offers
• Two approaches
• First option – Two step approach
• Can have a complete listing of
all services on service page
represented with icons

15. • Second option – One step
approach
• Can have instant access to your
give away, reduces multi step
fallout and conversion

16. • Clicking through a service gives
option of click through on:
‣ Offer in right sidebar
‣ Integration of a video
or webinar
• Video is exceptional way of
driving visitors directly into your
sales conversion process
• Try to include your offer in the
main banner to drive traffic to a
simplified squeeze page to
maximize the conversion from
Website visitors to leads

17. LinkedIn on an iPad
• IOS • IOS
Chrome LinkedIn
browser app

18. LinkedIn on an iPhone
• IOS • IOS
Safari LinkedIn
browser app

19. Has Facebook Made Any New Changes?
• Desktop

20. • Few changes have been
made to the layout of
Facebook recently
• You can customize your
text in the About section
• Include a call to action
with a clickable link to
a squeeze page
• Create squeeze page in
iframe, which is placed
right below header image

21. Facebook on an iPad
• IOS • IOS
Chrome Facebook
browser app

22. Facebook on an iPhone
• IOS • IOS
Safari Facebook
browser app

23. What Does Google+ Have to
Offer In Their Design?
• Desktop

24. • Have developed larger
banner image
• Using gradient color
with white text where
your image sits behind
• Have made a reduction
in the logo real estate
and moved it to the left
• Great real estate to
communicate and
reinforce value
proposition

25. Google+ on an iPad
• IOS • IOS
Chrome Google+
browser app

26. Google+ on iPhone
• IOS • IOS
Safari Google+
browser app

27. Summary
• When building your social networks, provide
exceptional value
• Treat your social networks as a funnel to drive
prospects to your squeeze page to maximize
lead volume
• Have a back-end campaign in place to convert
leads into presentations and sales

28. Get a firsthand look at the
templates we talked about
today by visiting
Blueprintim.com