10 Ways To Improve Your Ranking Through SEO (Part 1 of 2)
1. 10 Ways to Improve Your Ranking
Through SEO (Part 1 of 2)
Monday, 19 August, 13
2. www.blueprintim.com
The SEO Shift
• There is a shift in SEO from low
quality, high volume link
building to high quality content
development and link building
• We are going to show you 10
ways to improve your ranking
using a high quality approach to
SEO
Monday, 19 August, 13
3. www.blueprintim.com
1. Blogging
• Blogging on a regular basis in
the foundation of a high quality
SEO campaign
• It’s not just a matter of
publishing content
• It’s about developing high
quality content that:
‣ Increases rankings
‣ Converts Website visitors
into leads and sales
Monday, 19 August, 13
4. www.blueprintim.com
1. Blogging
• We have seen blogs develop a
lot of traffic, but the traffic
does not convert into leads
and sales
• Why? Because the blog posts
(Web pages) that they are
arriving on are poorly written
• Each blog post should be well
written to maximize lead and
sales volume
Monday, 19 August, 13
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2. New Web Pages
• The second area that is vital to
rank well is to add new pages to
your Website
• By adding new pages, you are
showing Google that you are
contributing to your market
• Each page should be optimized
for a different keyword
• Each page should be part of
your overall SEO plan
Monday, 19 August, 13
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3. Link Building Outreach
• A link from a high quality site
is still very powerful
• A great way to start is by
looking at the sites that are
already linking to you
• Look at the anchor text that
is being used as well as the
pages on the site that it is
linking to
• Outline a list of sites that are
linking to your competitors
Monday, 19 August, 13
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3. Link Building Outreach
• Outline a list of sites that you
would like a link from
• Look for broken links on these
sites that are linking to you, your
competitors, and others.
• Develop exceptional content on
your Website that these sites will
be compelled and proud of
linking to
• Broken link building is a great
reciprocal arrangement that
works very well
100%
Monday, 19 August, 13
8. www.blueprintim.com
4. Slideshare
• Many people believe that it is too
much work to use multiple channels
to distribute your content
• This is not the case
• You can send content through
multiple channels very efficiently,
while minimizing the amount of time
needed
• For Slideshare, you can take a recent
blog post and convert your key
points into slides
• These slides can be used to drive
more traffic
Monday, 19 August, 13
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5. YouTube
• Since you have take the time
to develop slides for
Slideshare, why not use the
slides to create a video for
YouTube?
• YouTube is the second
largest search engine
• You will also be developing
multiple formats of
information to share with
your audience
• Different people consume
information in different ways
Monday, 19 August, 13
10. www.blueprintim.com
Part 2
• In part two, we discuss the
remaining five channels that
you can use to increase your
ranking:
‣ Podcasts
‣ Guest blog posts
‣ Blog commenting
‣ Online magazines
‣ Web 2.0 sites
Monday, 19 August, 13