Introduction to DMC MEDIA
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DMC is a South Korean digital media and technology group established in 2002. It provides services including media strategy, marketing research, and optimized digital advertising solutions. DMC has experienced rapid growth, with revenues increasing 81.8% annually between 2003 and 2007. It has over 90 employees and 600 business clients. DMC utilizes proprietary technology and has various patents and certifications to support its digital media offerings.
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Introduction to DMC MEDIA
- 1. July. 2007 Introduction to DIGITAL MEDIA & TECHNOLOGY GRUOP COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 2. Table of Contents About DMC Overview Philosophy History Organization Vision Service Solutions Business Area Business Area Internet AD Digital Cinema AD Digital Marketing Solution Why DMC Growth Technology Certification knowledge & Know-How Reliance Portfolio Contact Us COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 3. About DMC Overview Philosophy History Organization Vision Service Solutions Business Area Business Area Internet AD Digital Cinema AD Digital Marketing Solution Why DMC Growth Technology Certification knowledge & Know-How Reliance Portfolio Contact Us COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 4. Overview DMC 2002 6 27 200,000,000 83 278-3 4 www.dmcmedia.co.kr www.dmcreport.co.kr ( , ) () COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 5. Philosophy DMC 2002 6 . , . DMC . DMC COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 6. History 2002 2005 06 02 Data-Bank ‘e-Trender’ 08 50 03 ‘DPA’ 11 ‘DPA’ 04 ‘FEEL’ 06 ‘Dvey’ ( ) 09 ‘DPA’ 2003 2006 04 ‘e-Tracer’ 01 ‘e-Planner’ 11 (CI) ‘ ’ 04 ‘DPA’ 07 DMC CI , 11 ‘myLOOK’ ( ) , ( ) 12 KT DCA( ) 300 2007 2004 01 ‘FEEL-CINEMARKETING’ 03 ‘FEEL’ 02 09 ( ) (FEEL ) 03 11 ‘DPA’ 04 (www.dmcreport.co.kr) 12 NAVER, Daum COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 7. Organization DMC ‘ ’ , , , D C A 1 2 D C A D D D C C C A A A 1 2 3 4 5 6 7 COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 8. Vision Digital Media & Technology Group . DIGITAL COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 9. Service Media Strategy & Execution Optimized & Advanced Solutions - - . / / ‘ ’ - . / / / - - . , , / / Targeting DPA ( ) dvey ( ) - , . FEEL ( ) / / FEEL-CINEMARKETING ( ) myLOOK ( ) Marketing Research Media Incubating . . / / / / COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 10. Solutions , , . FEEL - , . FEEL CINEMARKETING - , . D-CINEMA (DCA) . myLOOK – . , ( ) . dvey – , , . DPA – Digital Marketing Plus Alpha , . COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 11. About DMC Overview Philosophy History Organization Vision Service Solutions Business Area Business Area Internet AD Digital Cinema AD Digital Marketing Solution Why DMC Growth Technology Certification knowledge & Know-How Reliance Portfolio Contact Us COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 12. Business Area Internet Advertising New Digital Media Advertising - / / / - DCA ( ) - Digital OOH - Digital Network Media Alliance Marketing Solution Development - Viral Promotion - / / / - / - Co Marketing - Convergence Media MIX Solution Sales - / / / / COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 13. Internet AD ‘ 7e SYSTEM ‘ eResearch eForecast ePlan eTrack eTrend eValuation eXecution Media Digital Strategy Media Development Media Discovery ( , ) Marketing Tool / / ROI / ( , ) COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 14. Internet AD – Media Network 250 Mix Plan . Portal Broadcast / News Entertainment Life style & Leisure Exclusive Media COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 15. Digital Cinema AD ( ) , , , 化 Digital Network Digital Network / AD Sales Force ( , ) Digital AD System DCA ( ) [ FEEL-CINEMARKETING ] / / COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 16. Digital Cinema AD – Media Network 13 100 (2007 500 ) / / / / / / [ 100 / 2007.03.01 ] COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 17. Digital Marketing Solution Needs & Order Marketing Tech LAP Development Actual Filed Experience & Test Solution System Team AD Operation Team Verification AD Planning Team Solution Release & Sales / / / JOINS.COM Media Team Digital Marketing & AD Solutions COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 18. About DMC Overview Philosophy History Organization Vision Service Solutions Business Area Business Area Internet AD Digital Cinema AD Digital Marketing Solution Why DMC Growth Technology Certification knowledge & Know-How Reliance Portfolio Contact Us COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 19. Growth : 81.8% ( ) CAGR 81.8% 2006 DMC MEDIA achievement 470 (2003~2007) • 600 300 • 2,070 • 1.8 ( ) 195 90 2007 DMC MEDIA HR POOL 43 90 54 38 26 14 2006 2007(E) 2005 2004 2003 2006 2007(E) 2005 2004 2003 COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 20. Technology DMC MEDIA ‘ ’ , . • 100% – & • 10 ( 6, 4) • 4 • 8 • & 2 (FEEL-CINEMARKETING, myLOOK) COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 21. Certification - CERTIFICATION DMC () 2006. 08 NO. 20063154 2006. 12. 05 COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 22. Certification - PATENTS [ 2007.06..20 ] ( ) NO. RDC 1 2007.06.04 10-2007-0054525 2 2003.10.23 10-2003-0077469 NoMove 3 2003.10.23 10-2003-0395538 Log In Ad 4 2003.12.17 10-2003-0092766 - COPYRIGHTS [ 2007.06..20 ] DPA 1 e-Tracer 2 FEEL 3 4 3D Web FEEL 5 ( ) MX-Vision 6 Dvey 7 ePlanner 8 COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 23. knowledge & Know-How ! – DMC (www.dmcreport.co.kr) DMC ‘ ’ DMC . 2005 DMC . Consumer, Media, Study, Survey , dvey free ‘dvey’ . [ ] [ DMC ] COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 24. knowledge & Know-How . DMC , Consumer, Media, Study, Survey ‘ ’ . [ ] [ economy ] [ ] [ Korea AD TIMES ] [ Korea AD TIMES ] [ ] COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 25. Reliance DMC . 1 [ www.100hot.co.kr / / 2007.02.07 ] DMC ! - “DMC ” -“ ” KOREA AD TIMES - “ ” DMC MEDIA OPEN HOUSE COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 26. Portfolio DMC , . OFFLINE / / / / / / / / / / More than 100 Clients / / / / BBDO / LG / MBC / TBWA ONLINE 4DKorea / / / / / / / / / / / / / / / / / / / Agency W / DIG / LH AD Brand ( , 2080, , , )/ / / / / / / More than 500 Campaign / / LG / SK Campaign (2003~) / AK2link (2004~) / (2005, 2006) / (2005) / (2005) / (2005~) / (2005) / (2006) / (2006) / (2006) / (2007) / (2007) / (2007) / (2007) / (2007) / AIG (2007) / HSBC (2007) COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 27. Contact us 1km DMC MEDIA KYUNGBOK Apt. COEX POSCO RAMADA SEOUL HOTEL 278-3 4 1km TEL.02.2015.6500 FAX.02.2015.6510 www.dmcmedia.co.kr jspark@dmcmedia.co.kr COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP
- 28. Blue : , ‘ ’ Green : ‘ ’ Orange : ‘DMC ’ DIGITAL CODE , DMC . COPYRIGHTS © 2002-2007. ALL RIGHTS RESERVED BY DMC MEDIA DIGITAL MEDIA & Technology GROUP