1. BluefinSignals Fact Sheet - February 2012
3.94B Public Tweets 158M Public Comments
(205% YOY) (N/A)
Social TV Social TV
68.6M Tweets (876% YOY) 2.65M Tweets (697% YOY)
13.7M Uniques (329% YOY) 1.70M Uniques (564% YOY)
46% (M) 54% (F) 70% (M) 30% (F)
Monthly Social TV Comments (M)
70
60 868% YOY
50
40
30
20
10
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
2012
Daily Social TV Comments (M)
16
71.3M Comments
14
75% Primetime
12
10
8
6
4
2
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112 7,777 81,354
Networks Shows Telecasts
TOP 10 NETWORKS TOP 10 TELECASTS # Comments
# Comments
1 NBC 13,898,904 1 The 54th Annual Grammy Awards (CBS) 12,967,500
2 CBS 13,670,014 2 Super Bowl XLVI (NBC) 12,157,000
3 TNT 6,181,918 3 The 84th Annual Academy Awards (ABC) 3,792,650
4 ABC 6,030,640 4 2012 NBA All-Star Game (TNT) 2,519,500
5 ESPN 3,232,347 5 2012 NBA All-Star Saturday Night (TNT) 1,171,180
6 FOX 2,586,529 6 NBA: Knicks at Heat (TNT) 713,531
7 MTV 1,435,949 7 NBA: Lakers at Knicks (ESPN) 668,829
8 ABC Family 1,266,243 8 NASCAR: Daytona 500 (FOX) 630,206
9 VH1 1,095,297 9 NBA: Mavericks at Knicks (ABC) 564,700
10 CW 1,068,019 10 NBA: Lakers at Celtics (TNT) 415,047