1. unNiched(micro):
Scratch, Sniff and Learn
OWD Text Based Patient Monitoring and
Messaging
Okey Okuzu,
Founder/CEO, InStrat Global Health Solutions
October 25, 2011
New York, NY

2. OneWorldDr (OWD) Platform is a Mobile Health Connectivity
System Based on Text and Email
Medical Providers Family & Friends
 Provides electronic link between
 Provider
 Patient
 Care Sponsor
 Community
 Enables
 Remote health monitoring
 Chronic disease management Integrates with Patients
existing Cell
 Patient Health Messaging phone systems
Service Providers
2

3. OWD Proactively notifies patients to take their readings and respond; and
notifies physicians/caregivers if readings are abnormal
At scheduled time Patient Patient receives If reading is above
Patient takes current reading
receives reminder SMS/email to normal: Patient,
confirmation that reading Caregiver, Doctor get
and replies in required
take BP/BS/Wt reading and reply an alert – Example:
has been received and
format (e.g. BP 180/110)
with the reading Alert!: Current BP:
processed
180/110 is outside
target level.
Web Portal
(Desktop, laptop, ta
blets, smart
Doctor/Caregiver Doctor/Caregiver has
phones)
determines next two means to get
course of action additional Patient data:
Cell Phone: non -
smart phones

4. OWD Business Value Proposition is a Potential
Reduction in Acute Incidents
Acute Incident
Reduce acute
Condition Gets Worse
incidents by Condition Get’s Necessary
26% to 39%*! Attention and Better
BCN Intervention: Leads to
early detection
Situation Normal
!In a six month trial involving 50 patients with no other interventions, 16 patients or 32% of the
sample progressed to satisfactory control of their pathology and another 15 or 30% remained
poorly controlled and their care was escalated

5. OWD Platform is a Powerful Application of a Simple
Technology for CV Patient Engagement
Diseases Targeted Readings Monitored Devices Supported Other Service Features
 Hypertension  Blood Pressure  Desktop Computers  Interactive Voice
 Blood Sugar  Laptops Calls
 Heart Failure
 Weight  iPads  Medication
 Diabetes  BMI  Android Tablets Reminders
 Asthma (planned)  Temperature  iPhones  Refill Reminders
 Android Phones  Appointment
 Non-smart phones Alerts
 Wellness and
nutritional SMS
messaging
 Pharmacy Alerts

6. OWD Pilot Program Results
• Sponsor: Heineken NV (Nigeria)
• Duration: 6 months (March 2011 – September 2011)
• Number of Patients: 50
• Patient Profile: Full time employees across 7 manufacturing sites;
moderate/severe diabetes and hypertensive patients
• Readings Monitored: Blood Pressure, Blood Sugar (Twice weekly)
• Equipment Used: Blood pressure meters and glucometers, test strips
provided by Sponsor
• Thresholds: Company medical adviser set upper and lower thresholds
for patient readings
• Action: Alerts sent to patients’ doctor/nurse when reading
exceeded thresholds
• Follow up: Patient were invited for special consultation and plan of
action to bring down numbers
• Results:
– 16 (32%) progressed to satisfactory control of their
pathology,
– 15(30%) remain poorly controlled and require further
medical intervention.
– 19(38%) were non compliant for several reasons

7. Patient Testimonial
• ~ 1 Minute Video

8. OWD Monitoring Expanded to Include
Messaging
• OWD capability expanded to monitor additional chronic conditions
• InStrat and Anadach Group have collaborated to
– Develop and deliver customized health information to
subscribers’ mobile phones by SMS
– Messaging includes:
• Health Education, Wellness Tips, Chronic Disease Management
• Locally nuanced dietary and nutritional advise
• Interactive Health Information on difficult subjects
– STDs, HIV, ED, Drug Abuse, Mental Illness, Women’s Sexual
Health
• Messaging service has been scaled up to 2,000 + subscribers

9. Demonstration

10. InStrat GlobalHealth Solutions
http://www.innovationstrategies.net http://www.anadach.com/
+ 1 862 596 3548 +1 626 610 3233
info@innovationstrategies.net info@anadach.com