One major factor in boosting your Online Marketing is coming up with an enticing call-to-action to increase conversion rates, boost click-through rates, and improve sales.

2. Establishing a strong online presence on
your Websites and Social Media Sites can
only get you so far. Once you catch a
prospective customer’s attention, you
have to reel them in and convince them
to take action. One major factor in
boosting your Online Marketing is coming
up with an enticing call-to-action to
increase conversion rates, boost click-
through rates, and improve sales.
So how do you know you’re creating the
right CTA for your online marketing? Here
are 7 tips:

3. 1. Be Specific
Think of CTAs as guidelines for your visitors -
these will lead them to where you want them
to go. The most effective CTAs tell the
customer what exactly it is they have to do
and how to go about it. Never assume that
your viewers know what to do on your
website or social media pages.
2. Make The Benefits Clear
Yes, the CTA should inform them on what to
do next but the copy shouldn’t focus on that.
Emphasize more on what your customers can
get out of taking action. They are more likely
to feel convinced if your CTA was structured
similar to “Get [benefit] when you [action
needed]” as compared to starting it with
“Order [product] today!”

4. 3. Use the First Person
The first person is always more effective than second or
third when trying to sound convincing. Why? People like to
feel like a company is speaking directly to them,
personalizing the conversation – even if it is through a
website or social media page.
Structure your CTA more like “Start my free trial now!”
instead of “Start your free trial now!” and your online
marketing will do great!
4. Make It Time Sensitive
A time sensitive CTA may sound a little risky to your online
marketing plan but it can give prospects that little extra
push they need to go for it. When a person feels a sense of
urgency, he/she is more likely to take action quickly without
giving it much thought.
You can achieve this by adding something like “while
supplies last” or “limited slots” to the end of your CTA. You
may also add time-related words such as “instant”, “hurry”,
or “now” to impose a time limit.

5. 5. Reduce Risks
Coincidentally, the last tip sounded a little risky
for your online marketing but it’s well worth a
shot, trust us! When it comes to offline and
online marketing, be sure to make your market
feel comfortable with you. Focus on diminishing
any risks for your customers because by doing so,
you lessen consumer anxiety.
The hesitation to enter personal information or
commit to signing up for something, especially
online, is understandable. Assure your website
and social media page visitors that there are no
hidden risks or negative outcomes so they will
feel more confident in taking action.
6. Use Time To Measure Distance
Instead of using the usual miles or kilometers to
describe distance, use estimated time. Studies
have shown that measuring travel time instead of
distance convert 200-300% better.

6. 7. Use the Right Colors
It is an age-old marketing practice to associate one’s mood
with colors. This is why how you present your CTA both
grammatically and visually is a big factor in converting your
website and social media visitors. Ideally, use a bright color
that is not too straining on the eye to catch attention. The
high degree of contrast to the rest of your page will divert
their eyes to where you want them to look.
That’s it for now! Try out any or all of these tips and see
how your online marketing conversation rates shoot up!

7. To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue
Dress® Marketing, an Internet Marketing Company
headquartered in Knoxville, TN. Internet Marketing
Developed, Implemented and Managed to Full
Circle! Organic Internet Search Engine Guru. Turn
Key Internet Optimization Programs Placing You
Everywhere and Anywhere You Need to Be Online®
ingrid@bluedressinc.com
865-951-5887