RockCorps is a global youth movement that inspires volunteering through music events and brand partnerships. Its mission is to inspire youth to experience the power of volunteering and reach their full potential while benefiting communities and brands. RockCorps stages concerts and festivals where youth can get tickets by completing four hours of volunteer work on organized projects. It has programs in several countries that have engaged over 200,000 volunteers. RockCorps believes youth have the power to change the world and has created a platform for them to do so through volunteering while also providing benefits to partners.

1. Moving a Generation to Change the World
Inspiring volunteering through music and brand
partnerships
Creating a sustainable pro-social platform
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2. RockCorps is a global youth
movement whose mission is to
inspire the world’s youth to
experience the power of
volunteering and to reach their full
potential, whilst benefiting
communities and brands.
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3. THE ROCKCORPS
PLATFORM IS BUILT ON A
SIMPLE IDEA
GIVE,
GET
GIVE
N
RockCorps stages unique music concerts, festivals
and events and gives tickets to those who complete
four hours of volunteer work at a RockCorps
organized project.
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4. ROCKCORPS IS A GROWING
GLOBAL AND LOCAL MOVEMENT
France
Israel
USA
UK
Got 2 Give Give, Tu Donnes,
‫ככשנותנים מקבלים‬
2 Get Get Given Tu Reç ois
Launched: 2005 Launched: 2008 Launched: 2009 Launched: 2010
32,000 volunteers 40,000 volunteers 21,000 volunteers 13,500 volunteers
Mexico, Colombia, Venezuela, South Africa in 2012
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5. ROCKCORPS’ BELIEF
YOUTH HAVE THE POWER
TO CHANGE THE WORLD
With that core belief we have created a platform
that allows youth to reach their full potential while
benefiting communities, brands and artists.
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6. “…there is one and
only one social
responsibility of
business: to use its
resources and
engage in activities
designed to
increase its
profits...”

7. A Third Way?

8. We focus really hard on selling
more minutes and text and phones

9. ROCKCORPS IS STRUCTURED TO HAVE A
WIDE AND DEEP IMPACT
Volunteers & local communities
Thousands
Recruitment audience & content
viewers
Hundreds of
Thousands
Mass market, amplification
audience (social media &
TV)
Millions
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10. THE ROCKCORPS MODEL
ROCKCORPS IS A TURNKEY SOLUTION FOR ITS BRAND PARTNERS. THERE ARE FOUR
DISTINCT STAGES, EACH ARE INTRINSICALLY LINKED AND METICULOUSLY PLANNED TO
PROVIDE PARTNERS WITH A HOLISTIC, WORKABLE MARKETING PLATFORM*
Recruit Projects Collective
Reward
• Major recruitment campaign - • Charity services • Volunteer anytime, anywhere
integrated media plan/buy, department which builds • Branded live event
across ATL and BTL links with local • Year round program supported
NGOs • Distinctive music program by social media
• Co-branded web site - integrated featuring platinum selling
with all major social media and • Production of all international as well as local • National reach through UK wide
promoting video and other volunteer events, including artists NGO network
content project supplies, sound system,
staff, food and security • Multi camera shoot to capture • Leverage and integration with
• Highly developed CRM system to performance other brand partner assets to
manage volunteer’s ’journey’ - • Legacy work done in the provide rewards
customized backend community • Full branded content
and dedicated call centre across broadcast TV
• Builds positive relationships with and digital platforms
• Leads to a large shared non-profit and government
database sectors • PR campaign with motivated
artists
* RockCorps plans and delivers all four stages, including all volunteer projects, concerts and content
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11. ROCKCORPS IS A COMPLETE ENGAGEMENT PLATFORM THAT
GOES BEYOND THE BOUNDARIES OF TRADITIONAL
SPONSORSHIP, DELIVERING SIGNIFICANT BENEFITS FOR BRAND
PARTNERS AND POSITIVELY IMPACTING BUSINESSES FROM TOP
TO BOTTOM
Shifts brand Builds meaningful,
perception lasting relationships
- consumer and Youth, moms,
Improves staff business stakeholders, 3rd sector
Builds networks of
motivation & satisfaction
people
of work
Engages key
stakeholders Delivers significant
Local/national brand awareness and
Governments, Society, media value (x 3 ROI)
Shareholders, Retailers
Provides rich branded
Leaves lasting legacy
content for
Community, personal and
brand relationships multi-platform/social
media use
Changes consumer Extends, grows &
behavior builds CSR agendas
Generates brand
experiences Corporate hospitality
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12. ROCKCORPS INSPIRES YOUTH
"I think the best thing about RockCorps is that it
• 73% said that the concert showed them brought together loads of different people and we all
made friends because we were united for one cause
how powerful volunteer work can be and at this particular time in the media where youth
are seen in a bad light, we showed everyone that we
• 80% say they can make time to give back want to help our own communities and other
communities as well." Kathryn - 18 years old
after doing RockCorps
• 96% tell friends and family about the
experience
"Meeting new people and helping the community,
• 91% say it is a refreshing approach to something that I could never picture myself doing,
but RockCorps helped me do it. Also the concert
helping the community was out of this world as it was the first concert I had
• 91% say it was great to work as part of a ever been to with such great artists. I will never
forget it" - Lisa - 17 years old
team
"You are doing something - you are like, wow, I am
doing something actually for the country, you’re sat
there thinking why this has not been done, and
actually going out there and doing something. You
do realize you have made some kind of difference."
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13. Give, Get Given
Got 2 Give 2 Get
Tu Donne, Tu Reç ois
Tiempo para Compartir
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