1. line
Lines are used to make people follow them to the topic

2. Shape(2d)
Used to organize information

3. Form(3d)
• Form gives reality and the possibility to move
or hold the object

4. color
• People respond differentially to different
colors warm colors; red, yellow, orange, give
the imitation of light and heat while as cold
colors; blue, green, browns give the illusion of
ice, earth or rock

5. texture
• It is visual or tactile surface characteristics of a
piece

6. Depth(perspective)
• To make things seem to have deep space
within an object or lack of deep space

7. light
• To make an object more sinister or angelic by
positioning a light around an object using its
shadows to make something appear softer or
deadlier

8. Direction(motion)
• To use motion to depict life or speed in which
the figure or object would have in real life

9. Mass(visual weight)
• To give a piece physical mass, or dimensions

10. Tone(black and white)
• To give brightness or darkness to enhance
visual on color

11. value
• How much light or black and white your
willing to use to create your focal point

12. Space(positive and negative)
• To give an object a area or space in which it
takes up as well as a background to enhance
or diminish a object

14. Emphasis
• Makes most important piece stand out

15. Proportion(scale)
• The relative size between objects

16. Repetition(rhythm)
• To repeat a style or picture to cause illusions
or a similarity

17. unity
• To make objects seem to be related

18. contrast
• To show difference by making objects
opposites seem obvious

19. harmony
• Combining similar objects and making them
seem to be as they should

20. proximity
• Placing objects close together by making
those who are similar and those you are
different seem farer

21. variety
• Using multiple designs to make your image
more visually appealing