1. blue purple
blue2purple
confiden.al
&
proprietary

2. Web
Analytics

4. …

5. Don’t stop at eCommerce
The more you measure, the more you’ll know
Note:
More and more information is consumed without page views

6. Explore your site
Find the things
that matter

7. content interaction
video player (load, video end/stop early, mote/volume, go to video URL)
map interaction
Events:
Micro
Conversions:
But also
Subscriptions
Likes
Free Trial
Customer support
FAQ
…

8. 4 Rules of a KPI:
1- simple, uncomplicated
2- pertinent to objective
3- delivered timely
4- instantly qualifiable
—> how many metrics are key ?

9. Collect
Data
Analyze
Metrics
Provide
Context
Propose
Solu.ons
Take
Ac.on

10. Your data tells a story of how people are
progressing
Miss Search
Actively
Searching
Bookmark-Man
High
Brand
Loyalty
eMail Visitor
Going for
call to
action
Mobile Geek
Could be a
potential
desktop
converter
Segment
your
visitors!

11. Important!!
Not every visitor is a customer…
Why do some
people
don’t
convert?
à Get to know
them better

13. Online Surveys
Ask probing questions on
most important pages of
website
(through G.A. segmentation data)

15. A/B Testing

17. Spying
Strategies

18. 4 components to measure
Visibility
Creatives
Continuity
Conversion

20. Attribution Modeling

21. Approach
35
15
15
35
25
25
25
25
5
15
30
50
0
0
0
100
5
25
15
45
10
100
0
0
0