Bloomerang - Unlocking Donor Delight.pptx
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06/08 thought leadership webinar slides
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Bloomerang - Unlocking Donor Delight.pptx
- 1. Unlocking Donor Delight: The Key to Consistently Growing Your Donor Base
- 4. Q: How do you feel about email marketing?
- 5. A: $1 spent = avg $40 in return
- 6. Your most engaged segment: New subscribers! 86% 25% 0.08%
- 8. What are the natural steps?
- 9. If you serve people, they’ll be attracted to you . . . So make it part of your mission to serve your donors, too.
- 10. The 4-step process Validate & Create
- 11. 1. Validate & Create: What is your “Area of Opportunity”? Your donors’ needs Your expertise Area of opportunity
- 12. Google Keyword Planner 1 2
- 14. Examples • Arts/Culture • Animals • Religious • Human services • Scientific More ideas?
- 15. Petition eBook Online course Choose your format:
- 16. Your nonprofit • Program expertise Corporate Partner • Product/Service expertise Co-created Content • Attract audiences for both Re-purpose or Get help
- 17. The 4-step process Validate & Create Offer & Thank
- 20. Transition
- 21. Invite / Ask
- 22. The 4-step process Validate & Create Offer & Thank Welcome
- 23. Welcome: Use an email series Deliver Resource Trust (and expectations)
- 25. Deliver Resource Trust Introduce yourself Connection, open your emails Share helpful ideas in the email itself Reinforce previous two
- 26. Deliver Resource Trust Introduce yourself Connection, open your emails Share helpful ideas in the email itself Reinforce previous two Ask a question/ask for a reply Soft ask that may want to give anyway
- 27. Deliver Resource Trust Introduce yourself Connection, open your emails Share helpful ideas in the email itself Reinforce previous two Ask a question/ask for a reply Soft ask that may want to give anyway Tell a story of fulfilling your mission Connect to your mission
- 28. Deliver Resource Trust Introduce yourself Connection, open your emails Share helpful ideas in the email itself Reinforce previous two Ask a question/ask for a reply Soft ask that may want to give anyway Tell a story of fulfilling your mission Connect to your mission Call to action Take next step
- 29. The 4-step process Validate & Create Offer & Thank Welcome Promote
- 30. Google & Microsoft Ad Grants
- 31. Average monthly results 1k-4k 4k - 10k 10k 250 – 1,500 500 – 3,500 750 – 5,500 10 - 80 30 - 150 50 – 300+
- 33. Your next steps: Get the free eBook: yourbeeline.com Take the quiz yourbeeline.com/ad-grants-quiz