https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutes
1. ‘Best Of’ Digital
Fundraising Examples:
45 Slides In 45 minutes
The presentation will begin shortly.
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2. 3
This presentation is being recorded!
The recording and slides will be emailed to you.
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We will answer them in the formal Q&A session
at the end of the presentation.
Follow along on Twitter with #Bloomerang @BloomerangTech.
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Before we get started »
4. 3
Our guest presenter »
Rachel Clemens
@rachelclemens
• Chief Marketing Officer,
Mighty Citizen
• 11 years experience running her
own strategic communications
firm, working with orgs like
United Way, Habitat for Humanity,
The University of Texas
• Frequent speaker at local and
national conferences and events.
8. By the End, You’ll Know:
▪ How to use creativity and interactivity to engage
donors and supporters
▪ What makes these examples successful
▪ Takeaways to share with your team to create real
change at your organization
23. Targeted impressionsIncrease in people talking about
UWATX on Facebook
Increase in employee
giving campaign
Increase in online donations
+1200% +10%
+600% 4M
The Results
24. Takeaways
▪ Invite others in to participate in your brand/campaign
▪ The best campaigns make donors feel powerful/special
▪ Creativity goes a long way
35. New donors
Of campaign revenue raised by
one board member
Increase in online donations
over last year
+50% 20%
50%
The Results
36. Takeaways
▪ Tap into your board’s fundraising potential by giving
them the assets they need to fundraise on your behalf
▪ Video does not have to cost a lot of money
▪ Thank and thank and thank again
44. News headlines about the
campaign ran in 6 languages
Time it took to reach the WWF
fundraising goal for the month
Twitter users that saw it in one week,
reaching 50% of all active Twitter users
Twitter users that posted
it in one week’s time
40,000 120M
3 days 6
The Results
45. Takeaways
▪ You can run a very specific campaign for a very specific
audience and see great success from it
▪ Match your platform to your audience
▪ Use your medium to help convey the message
52. Focused on 7 Weeks of Action
1. Intro email – with social media shares
2. Local advocacy – taking a stand for our neighbors
3. Acts of kindness – connecting through kind gestures
4. Emergency preparedness – protecting our neighbors
5. Environmental awareness – preserving our beautiful communities
6. Celebrating diversity – learning about our neighbors and their
perspectives
7. Summary email – with donation ask and invitation to share what
they love most about their neighborhood
64. Post engagement on FacebookIncrease in Facebook page followers
Reach on Facebook in 10 daysSocial shares in 10 days
30K 500,000
+254% +84%
The Results
65. Takeaways
▪ Don’t be afraid to be bold and take risks
▪ Creativity goes a long way
▪ Content is what makes people care
▪ You might get overwhelmed!
66. Recap
▪ Speak to your audiences in their voice
▪ Be creative
▪ Help others fundraise for you
▪ Be ready to go when a crisis arises
▪ Thank and thank again
▪ A little risk-taking can go a long way