1. The Force of
Attraction
WEBINAR
TRAINING
WITH
BROOKE
RICHIE-BABBAGE
How To Attract
(Not Chase!) the
Right New
Donors

2. I'M BROOKE
RICHIE-
BABBAGE!
Hello!

3. I know how it
feels to be on
this path.

4. I've got a
great training
planned.
2 common problems with the current
reality of our fundraising & better
realities we can try on
The secret to creating a powerful
and consistent fundraising system
One of the single most important
fundraising frameworks you’ll ever
use

5. MAYBE THIS IS YOU
You feel like you're always
starting your fundraising
from scratch. You're
nervous to hire or grow
because you're not
confident that they money
will be there when you need
it.
Funding is coming in but it's
lumpy. Sometimes it feels
like feast or famine -
uncertain and
unpredictable
You feel a little like you're
throwing spaghetti against
the wall. You try things and
but they don't feel strategic
or coherent... Just doing
anything you can to bring in
revenue.
Do any of these resonate with
you?

6. CURRENT
REALITY
If we stop
chasing, the
funding stops
coming in.

7. BETTER
REALITY
New donors
and funders
find &
approach us.

8. EVEN FUNDING
CONSISTENT CASH
FLOW
HIGH LEVERAGE STRATEGIC
You have a powerful & effective
fundraising system
THIS COULD BE YOU

10. CURRENT
REALITY
Attachment-
Based: We start
in the middle of
the funnel.

11. BETTER
REALITY
Affinity-Based:
Attract the right
people to the top
of the funnel.

12. Leverage the
power of affinity
by finding
watering holes
within your
ecosystem.

13. Look for
where your
ideal donors
are hanging
out and go to
them.

14. ... and
get them
to have
the
thought:
“I want to
hear/ learn
more!"

15. THE WATERING HOLE
STRATEGY HAS 4 PARTS
PAGES
STAGES
SOCIAL
PLATFORMS
INSTITUTIONAL
PARTNERSHIPS

16. 1
STAGES
Can you be a guest on/ host a
webinar or online conversation?
Are there community forums that you
can speak at?
What conferences can you present at?
What convenings can you participate
in?
Are there popular podcasts that you can be
a guest on?
Can your organization produce its own
"stage"?

17. 2
PAGES
Can you publish an article in a relevant
publication?
Are there reports that you can be
cited in?
Where can you publish your program/
impact data to get noticed?
Can you blog or guest blog?
Can you publish an OpEd?
Can you get press/ PR in a relevant
publication?

18. 3
SOCIAL
PLATFORMS
Can you do a FB or LI live interview with a
relevant influencer?
Should you create a LI Newsletter?
Can you leverage IG to get people excited about your
impact?
Can you leverage LI to build your
credibility and thought leadership?
Can you create You Tube videos that
illuminate your work?
Can you host an IG live on a relevant topic?

19. 4
PARTNERSHIPS
Do local businesses or corporations have
affinity groups?
Can you run a joint program and co-promote the
impact?
Are there community/city/statewide
working groups that you should be
part of?
Can you co-host an event with another
organization?
Can you publish your data/ stories in
another orgs' report?

20. You want to set up a fundraising system
that attracts new donors into your world
The system works like a funnel: Get in
front of the right people, build your
relationship, and then ask them to invest
The most powerful way to feed your
funnel is affinity-based fundraising
Use the Watering Hole strategy to
leverage affinity & attract the right
donors into your funnel.

21. Download Your Donor Attraction Blueprint:
richiebabbage.com/bloomerangattraction
Build Your Fundraising System &
Start Attracting (Not Chasing!)
Donors!
Connect with me on LinkedIn:
www.linkedin.com/in/bjrichiebabbage

22. Questions?