4. I've got a
2 common problems with the current
reality of our fundraising & better
realities we can try on
The secret to creating a powerful
and consistent fundraising system
One of the single most important
fundraising frameworks you’ll ever
5. MAYBE THIS IS YOU
You feel like you're always
starting your fundraising
from scratch. You're
nervous to hire or grow
because you're not
confident that they money
will be there when you need
Funding is coming in but it's
lumpy. Sometimes it feels
like feast or famine -
You feel a little like you're
throwing spaghetti against
the wall. You try things and
but they don't feel strategic
or coherent... Just doing
anything you can to bring in
Do any of these resonate with
Can you be a guest on/ host a
webinar or online conversation?
Are there community forums that you
can speak at?
What conferences can you present at?
What convenings can you participate
Are there popular podcasts that you can be
a guest on?
Can your organization produce its own
Can you publish an article in a relevant
Are there reports that you can be
Where can you publish your program/
impact data to get noticed?
Can you blog or guest blog?
Can you publish an OpEd?
Can you get press/ PR in a relevant
Can you do a FB or LI live interview with a
Should you create a LI Newsletter?
Can you leverage IG to get people excited about your
Can you leverage LI to build your
credibility and thought leadership?
Can you create You Tube videos that
illuminate your work?
Can you host an IG live on a relevant topic?
Do local businesses or corporations have
Can you run a joint program and co-promote the
Are there community/city/statewide
working groups that you should be
Can you co-host an event with another
Can you publish your data/ stories in
another orgs' report?
20. You want to set up a fundraising system
that attracts new donors into your world
The system works like a funnel: Get in
front of the right people, build your
relationship, and then ask them to invest
The most powerful way to feed your
funnel is affinity-based fundraising
Use the Watering Hole strategy to
leverage affinity & attract the right
donors into your funnel.
21. Download Your Donor Attraction Blueprint:
Build Your Fundraising System &
Start Attracting (Not Chasing!)
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