1. Next Gen Database/CRM
Enables Fundraising Best Practices
Donor Retention/Donor Communications
Extreme Ease of Use
Relentless Focus on Results, not Features
Leading a “Revolution of Change”

2. The Problem
How many of you use a donor database?
What percent of the product do you use?
@bloomerangtech | 2

3. The Problem
How many of you use a donor database?
What percent of the product do you use?
@bloomerangtech | 3
• Majority of NPO’s Use Less Than 20% of Their
Database’s Functionality
• Large Amounts of Features = Complexity
• Database Complexity Keeps Fundraisers Out

4. @bloomerangtech | 4

5. 1. Game Changing Ideas
2. Strong & Respected Leaders
3. Relentless Execution
@bloomerangtech | 5
Revolutionary Change Comes From?

6. Game Changing Idea:
• No training required
• Anyone can use
@bloomerangtech | 6

7. Game Changing Idea:
• No training required
• Anyone can use
• Bring BEST practices to life
@bloomerangtech | 7

8. Game Changing Idea:
• No training required
• Anyone can use
• Bring BEST practices to life
• Focus on core functions only
@bloomerangtech | 8

9. Net Result:
• All fundraisers use the database
@bloomerangtech | 9

10. Net Result:
• All fundraisers use the database
• Everyone using a database equals…
@bloomerangtech | 10

11. Net Result:
• All fundraisers use the database
• Everyone using a database equals…
FUNDRAISING SUCCESS!
@bloomerangtech | 11

12. STRONG &
RESPECTED LEADERS:
Dr. Adrian Sargeant
Bloomerang Chief Scientist
Professor of Fundraising at the Center on
Philanthropy at Indiana University holding
what is presently the world’s only endowed
chair in that discipline.
Top 10 Most Influential People in Fundraising
Renowned expert on Donor Retention and
Donor Loyalty
@bloomerangtech | 12
Mr. Tom Ahern
Bloomerang Donor
Communications Head Coach
One of the world’s top authorities on donor
communications
Author of 4 books on Donor Communications
Winner of 3 prestigious international IABC Gold
Quill awards

13. FEP DATA:
Nearly SIX out of every TEN Donors
from the previous year did NOT
donate at all the next year!
@bloomerangtech | 13

14. @bloomerangtech | 14
“A 10% improvement in
retention can double the
LIFETIME value of your
donor database!”
- Dr. Adrian Sargeant, Bloomerang
Chief Scientist
DONOR COMMUNICATION BEST PRACTICES

15. @bloomerangtech | 15

16. @bloomerangtech | 16

17. Automatic Engagement Factors
@bloomerangtech | 17
• Recency and pattern of
giving
• Cash donors vs.
sustaining donors
• # of years giving +
• Upgrade /
Downgrade + -
• Lapsed -
• Event attendance +
• Opens email +
• Click links in emails +
• Unsubscribes
from email -
• Has stated
communication
preferences +
• Has inbound
interactions +
• Has soft credits +
• Volunteers +
• Social Media
(coming soon)
• …and a whole lot more!

18. Shows the
donor’s
engagement
over time!
Highlight vital “retention” information
---
@bloomerangtech | 18

19. DONOR COMMUNICATION BEST PRACTICES
@bloomerangtech | 19
"Successful direct mail appeals
are quite simple. At heart, they
are love letters to donors and
prospects, woven through with
clear cries for help.“
- Tom Ahern, Bloomerang
Donor Communications Head Coach

20. @bloomerangtech | 20

21. @bloomerangtech | 21

22. @bloomerangtech | 22

23. Pedigree…
…Finally Got It Right!
FUND-MASTER

24. Nearly 75 Partners in Just
Six Months!
”The only long-term partnership is one where
there is a win-win for both parties involved.”
- Jay Love

25. Firespring Slides
@bloomerangtech | 25

26. Firespring Slides
@bloomerangtech | 26

27. Firespring Slides
@bloomerangtech | 27

28. Full Product Demos
at Front Tables!
(Please fill out and turn in lead card
for your choice of prizes)