The old adage, “What got you here won’t get you there” is never more true than when we’re talking about growing your nonprofit. A $1.2M organization is not simply a $500K organization with more money, and trying to lead them both the same way just leads to frustration, overwhelm, and eventually burnout.

1. PRE-APPLICATION
WEBINAR_2022
1/2

2. What Got You Here
Won't Get You There
WEBINAR
TRAINING
With Brooke Richie-Babbage
3 SIMPLE YET CRITICAL SHIFTS YOU MUST
MAKE TO TRULY SCALE YOUR REVENUE &
IMPACT -- WITHOUT OVERWHELM OR
BURNOUT

3. I'M BROOKE
RICHIE-
BABBAGE!
Hello!

4. The
throughline...
Has been my deep commitment to
supporting mission-driven work.

5. I’ve traveled this
path...
I know in my bones what it feels like
to commit to a mission and give
everything you have…

6. MY PURPOSE
To help passionate leaders like you
start, grow and lead
world-changing
organizations

7. MY SUPERPOWER
IS STRATEGY.
Bringing order to chaos.

8. I've got a great
training planned
for you!
How to know where you are in your
organization’s life cycle
The single most important finance
strategy you’ll ever use
The difference between high-leverage
and low-leverage leadership

9. Won't get you
there
WHAT GOT YOU HERE

10. You've consistently raised
the same amount for the
past couple of years but
can't seem to get to the
next level
You're tweaking your
budget and fundraising plan
to increase by 20%, 30%
each year
MAYBE THIS IS YOU
Your organization was growing but not
it's stuck... You've plateaued
You don't feel like you have
board members
that can write huge checks
or connect you to people
with huge checks

11. MAYBE THIS IS YOU
You are driven to put your
available funding back into
programs but you're over
capacity
Your programs are
having impact but you don’t
have the staff or money to
expand
You have a great staff
but you are all maxed
beyond capacity
You've been running at higher capacity
than you can sustain & everyone is on
the brink of burnout

12. Funding is coming in but it's lumpy &
you're always stressed about funding
Your income is lumpy
and you feel like you're
starting from scratch
every few months
You're afraid to hire
because you don't know
where you'll get the
funding to pay salaries
You know you need
to find new sources of
funding but you just don't
know where it's going to
come from.
MAYBE THIS IS YOU

13. You’re overwhelmed & everything seems
equally urgent.
You sometimes feel like you
can’t catch up - your
organization is running you
instead of you running it.
Your calendar is filled with
meetings & tasks and you
can't figure out which to
focus on first.
You move from one fire to
the next, and you have no
time for visioning, strategy,
or planning.
MAYBE THIS IS YOU

14. You're in a
gear shift
moment

15. My own
gear shift
moment...

16. I threw a
party to
celebrate 5
great
years!

17. 1 year later

18. We were stuck.
Plateaued at $600K
Staff stretched too thin
Constantly dropping balls
Board wasn't engaged

19. My tried &
true
strategies
stopped
working.

20. We shifted
gears and got
unstuck.

21. MY LESSON LEARNED...
More of the same
usually gets you
more of the same.

22. A $1.5M organization
is not simply
a $600K organization
with more money.

23. Real People,
Real Results
"I actively looked for and invited a new way
of leading. I asked so many questions and
was willing to unlearn what no longer
served me. My org is a different org & I’m a
stronger leader!"
LaFrae

24. Let's do a
thought
experiment

25. What is your vision
for your organization
one year from now?

26. You want to
have IMPACT
"I want to leave a legacy
of true transformation in
my community. To do that
we need to grow."
"We're doing great but
we have a waiting list of
kids that can't access our
programs."
"I want to change our
country's beliefs &
understandings of what
a leader looks like...
city by city."

27. 3 critical gear
shifts that will
help you grow
your revenue
and impact
without
overwhelm.

28. SHIFT
01:
GROWTH
STRATEGY
01 Understand
where you are
in your
nonprofit’s
Life Cycle

29. Nonprofit Life
Cycles
The process by which organizations
grow and decline through particular
changes in structure, systems, and
processes.
Each phase is marked by specific &
recognizable characteristics and
benchmarks.

30. Birth/Launch
Infancy
Childhood
Teenagehood
Young
Adulthood
Maturity/ Zone of
Maximization
The Stages Of The Nonprofit Lifecycle
GROWTH

31. Knowing your
organizational
stage lets you
focus on the right
things at the right
time.

32. 1
You've identified a problem and are
developing a solution.
STAGE ONE
Birth/Launch

33. 2
Marked by high energy, limited funding, and
a newly acquired legal status.
STAGE TWO
Infancy

34. 3
There is more stability at this stage, but
still figuring out how to actually be an
institution.
STAGE
THREE
Childhood

35. 4
The organization is stable and you begin
looking to grow in earnest - you are
increasingly intentional about your
growth
STAGE
FOUR
Teenagehood/
Early Growth

36. 5
The organization is growing and you
want to ensure that it remains stable and
remains anchored in its values and
mission.
STAGE FIVE
Young
Adulthood/
LateGrowth

37. 6
The organization is stable, mission
aligned, rooted in systems, and having
great impact.
STAGE SIX
Maturity/Zoneof
Maximization

38. Most Common
Mistake
Aiming at the wrong goal
or trying to do institute
practices that you can't
support reduces the
capacity of your staff,
quality of your impact,
ease of getting support.

39. Making sure your
goals, plans, and
actions are aligned
with the stage
you're in will make
you more effective
and smooth in your
growth.

40. If you’re an infant organization
don't try to hit the benchmarks of
a young-adult organization.

41. Pay attention to your
growth stage so that you
can determine your most
strategic growth path.

42. “I feel like I’ve taken the deepest
breaths I’ve been able to take in
the last 6 weeks. I know what to
do next.” "
Carol

43. 02 Know the
true cost of
your vision
SHIFT
02:
MONEY

44. You will only scale
when you are
intentional and
strategic about your
finances.

45. I get it! Thinking about
finances can feel all kinds
of ways...
Scary... I don't have a
background in finance! I
don't know where to start...
What if I get things wrong?
Overwhelming... I don't
know what I'm doing or how
to use all of the information
in my Quickbooks account!
Annoying... I didn't start
doing this work to spend my
time budgeting and reading
cash flow statements...

46. I'd like to make the
case that our
financials are
really just...

47. ... A powerful form
of storytelling that
we MUST master!

48. A budget that reflects the
true cost of your plans for
impact.

49. Common
Mistake:
What did I
raise last
year?

50. So many
leaders are
rocking
programs and
still stressing
over money!

51. "What can I do this for"
may be the #1 thing
holding organizations
back from sustainable
growth.

52. Your budget
should reflect the
costs associated
with each element
of increased
impact.
What will my staff
look like?
What technology will
we need?
What kind of
thought
leadership will
we need?

53. Real People,
Real Results
Once we knew what we needed in order
to really grow, me and my team knew
what to shoot for… My confidence came
from my clarity: The increasing money felt
like magic money.
Toya

54. "Last year we brought in $500K and we
can do a lot with that! We have a
waiting list for our main program, so this
year we're hoping to bring in $550K..."
QUESTION: How much are you trying to
raise this year?
"Our plan is to double the number of
people reached through our programs,
with a deep focus on 2 communities. We
found that this is where we're seeing
increased need. We’re raising $750K to
meet that need, and I’m going to walk
you through our growth plan so you can
see exactly how a gift from you will fit
into that vision."
Story #1 Story #2

55. 03 Treat your
time like an
asset
SHIFT
03:
TIME

56. MAYBE THIS IS YOU
I never have time to think
about the big picture
because I’m always putting
out fires.
I’m not making the new
connections I need to be
making or building the
relationships I need to be
building because I’m
always in meetings or doing
office work.
I don’t have the team I
need to delegate to
because I’m always in the
weeds of my organization…
How many times have you
thought to yourself:

57. Truly leading your
organization requires you
to make time to work on
your organization not just
in it.

58. Common
Mistake:
Not spending
time on high-
leverage
activities.

59. High leverage
activities drive
revenue & impact.

60. RELATIONAL
FUNDRAISING
High-leverage activities
that drive revenue & impact
NETWORK
EXPANSION
STRATEGIC
VISIONING
THOUGHT
LEADERSHIP

61. The secret no one tells
you...

62. It's not just
about
"getting
better with
your time..."

63. Think of your
time the way
you would
think about
money

64. Push yourself to focus
on your highest leverage
goals.

66. Knowing your stage of
development
Having a true cost budget
Treating your time like an asset
YOU NOW KNOW

67. Why each of these shifts is so
important
YOU NOW UNDERSTAND

68. What does it
really take to
grow without
burnout

69. YOU NEED EACH
OF THESE
The strategic allocation
of your time to the
activities that will get
the most ROI
Growth Strategy
M
o
n
e
y
T
i
m
e The true cost budget that
tells the story of your
vision & paves the way for
larger donations
The intentionality and
strategic approach to
your overall growth

70. YOU CAN'T
REVERSE
ENGINEER THIS
What you're
seeing...
Director of
Development
New board chair
Growing staff
Published articles
What you're NOT
seeing that actually
drives & sustains
growth...
Fundraising
strategy
Board
governance
training
New
approaches to
major donor
asks
Metrics &
Analysis
New hiring
rubric
New staff
workflows
Newly designed
leadership team
Letting go of
some staff
members
Board members
leaving the
board
Beautiful gala
Masterminds
CEO Days
Coaching

71. “I didn't know what the hell I
was doing! I just googled a
bunch of sh%t and went to as
many workshops as I could.
Exhausting.”
Chloe

72. Cobbling together
workshops and
expensive consultants
doesn't work.

73. This is not
theory.

74. There is
a path
that
works.

75. Go back to
your
thought
experiment

76. WHAT IS YOUR
ROADMAP?
A coach to
help you cut
through the
noise...
A blueprint for
growing your
staff & board
Templates for
everything!
1:1 Consulting
help on key
plans &
documents
More time to
vision, think
& plan

77. You're invited to apply!

78. The Accelerator is a 6-month
coaching and training program
that helps nonprofit leaders
grow their budgets and impact
strategically and sustainably,
and without the overwhelm.

79. Supports leaders in all areas of
growing an organization.
...strategic visioning & planning
...fundraising planning
...board development
...hiring & staff growth
... thought leadership

80. By pulling all of
the strands of
growth together,
you get support
around how they
layer and interact
in an
interconnected
way.

81. NONPROFIT
IMPACT
ACCELERATOR
PERSONALIZED
GROWTH
ROADMAP

82. NONPROFIT
IMPACT
ACCELERATOR
STRATEGIC
PLANNING &
EVALUATION
BUDGETING &
FINANCIAL
HEALTH
FUNDRAISING
STAFF & BOARD
DEVELOPMENT
NETWORK
EXPANSION
COMPREHENSIVE TRAINING
CURRICULUM FOR YOU, YOUR
STAFF & YOUR BOARD
THOUGHT
LEADERSHIP

83. GROUP
COACHING
&
1:1 SUPPORT
NONPROFIT
IMPACT
ACCELERATOR

84. NONPROFIT
IMPACT
ACCELERATOR
SUBMIT KEY
MATERIALS
FOR
PERSONALIZED
FEEDBACK &
SUPPORT

85. FULL LIBRARY
OF TEMPLATES
& MODELS FOR
EVERYTHING
YOU NEED TO
EXECUTE!
NONPROFIT
IMPACT
ACCELERATOR

86. NONPROFIT
IMPACT
ACCELERATOR
ACCESS TO NETWORK OF
COACHES & INDUSTRY
EXPERTS
Strategy, Goal-Setting,
Planning, Evaluation, etc.
Finance, Fundraising,
and Communications
Board or Staff
Development

87. Everything you
need, all in one place, to
accelerate your
growth sustainably
and without burnout.

88. Real People,
Real Support

89. You're invited!
richiebabbage.com/nonprofitaccelerator