10 Ways to Improve Donor Retention with Social Media
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https://bloomerang.co/resources/webinars/ Julia Campbell will show you how to use social media and other free online tools to create your very own #DonorGratitude campaign, on a shoestring budget!
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10 Ways to Improve Donor Retention with Social Media
- 1. 10 WAYS TO IMPROVE DONOR RETENTION WITH SOCIAL MEDIA Julia Campbell www.JCampbellSocialMarketing.com TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 2. ABOUT ME Mom of 2 Returned Peace Corps Volunteer (Senegal 2000- 2002) Author, Storytelling in the Digital Age: A Guide for Nonprofits; new book coming out very soon! Former Development and Marketing Director at small shops Tweet: @JuliaCSocial, @BloomerangTech TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 3. SOCIAL MEDIA LANDSCAPE ENTERING 2020 TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 7. AVERAGE TIME SPENT IS DOWN, EXCEPT FOR INSTAGRAM TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 8. 2018 GLOBAL TRENDS IN GIVING SURVEY 29% of donors worldwide say that social media is the tool that most inspires them to give (email is a close second at 27%). 56% say that Facebook inspires them the most. 20% say Instagram. 13% say Twitter. Source: https://givingreport.ngo/ TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 9. $125 MILLION RAISED ON FACEBOOK ON GIVING TUESDAY 2018. THAT’S UP FROM $45 MILLION ON GIVING TUESDAY 2017. TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 10. DONORS ARE DISAPPEARING Charitable giving increased by 1.6% in 2018… BUT! The total number of donors dropped by 4.5%. New donors to an organization dropped by 7.3%. Source: Fundraising Effectiveness Project’s 2018 Fourth Quarter Report TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 11. DONORS ARE DISAPPEARING Newly retained donors, those who have given a second time to an organization, dropped by 14.9%. Gifts of less than $250 declined 4.4%. Source: Fundraising Effectiveness Project’s 2018 Fourth Quarter Report TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 12. WHY DONORS STOP GIVING 46% of Study Donors stop giving for reasons that are connected to “a failure to communicate.” feels charity is not fulfilling its mandate disagrees with change in direction lost interest in the cause believes that charity no longer needs donor’s support feels there are more compelling causes out there believes charity has not kept in touch Statistical Data from Donor-Centered Fundraising, Penelope Burk TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 13. https://queerideas.co.uk/2015/10/the-fundraising-paradox.html TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 16. GIVE DONORS INFO ON HOW THEIR GIFT WAS USED. TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 20. SHOW THAT YOU ARE CREATING CHANGE. TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 22. HUMANIZE YOUR ORG TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 25. LET THEM KNOW WHAT TO EXPECT. TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 28. MAKE THEM FEEL PART OF SOMETHING IMPORTANT. TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 32. REMIND THEM WHY THEY SUPPORTED YOU. TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 35. LET THEM SHARE THEIR VIEWS. TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 38. GIVE TIMELY, SINCERE THANK YOUS. TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 46. SHARE STORIES OF LIVES CHANGED. TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 51. INSPIRE Join us. Join the movement. Help children like Kate. We can do this. Let’s work to stop this. Let’s solve this together. TWEET: @JULIACSOCIAL#KNNFORUM19
- 52. REPURPOSE AND RECYCLE YOUR BEST STORIES TWEET: @JULIACSOCIAL#KNNFORUM19 Blog post Email blast Facebook post Tweet Instagram post LinkedIn post YouTube video
- 53. BATTLE-TESTED TOOLS Canva – https://about.canva.com/en_in/canva-for- nonprofits/ WordSwag mobile app – http://wordswag.co/ Adobe Spark – https://spark.adobe.com/edu/ Animoto (video) – https://animoto.com/business/non-profit/ Typito (video) – https://typito.com/nonprofit TWEET: @JULIACSOCIAL#KNNFORUM19
- 54. SOCIAL MEDIA CONNECTS THE DOTS FOR YOUR DONORS. TWEET: @JULIACSOCIA@BLOOMERANGTECH
- 55. QUESTIONS? www.JCSocialMarketing.com Join the free nonprofit social media manager Facebook Group: https://www.facebook.com /groups/socialmediastoryt elling/ TWEET: @JULIACSOCIA@BLOOMERANGTECH