Advanced features available in NetCommunity to help you make your site more dynamic.

1. Advanced Content Features
in Blackbaud NetCommunity
PRESENTED BY MOLLY MAPLE/@BLONDEGEEK
10/03/2011 Molly Maple | @blondegeek 1

2. FIRST, A PRIMER…
• Content – refers to textual, visual, or aural data encountered as part of
the user experience on websites
• Part – refers to the Blackbaud NetCommunity content builder
components
• This session will include some live demo and some screenshots but
we will move fast
10/03/2011 Molly Maple | @blondegeek 2

3. NOW, AN AGENDA
• Targeted Content
• Suggested Content
• Content Comparison
• Mobile Content
• Unformatted Text
• Content Approval &
Workflow
• Conditional Content
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4. TARGETED CONTENT
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5. USING TARGETED CONTENT
Targeted Content:
- Can present a specific message to specific people
- Dynamically changes
- Automatically refreshes
- Requires a login
How it Works:
- Use Roles (Based on RE/CRM Queries)
- Determine the approach (One-to-One or One-to-Many)
- Assign Parts to Roles
- Set Refresh Rate
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6. TARGETED CONTENT EXAMPLES
There are two methods:
One-to-One and
One-to-Many
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7. ONE TO ONE
This type of approach
utilizes the Targeted
Content part – which
delivers a single piece
of content per user –
depending on the role of
the user
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8. ONE TO MANY
This approach uses
security at the part level
and allows you to deliver
many impressions,
based on the number of
roles of a user
For Board Members Only
For Site Members Only
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9. USING THE TARGETED CONTENT PART
Order matters!
Security comes from the
Part itself
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10. TARGETING CONTENT The Market is Noisy
Targeting & Security
Each part can be set to
display based on
information about the
constituent
Access targeting and
security on a part’s
properties
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11. SUGGESTED CONTENT
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12. USING SUGGESTED CONTENT
Suggested Content:
- Can present a specific message to visitors based on their clicks
- Dynamically changes
- Doesn’t require queries
- Works without a login
- Requires a content strategy
How it Works:
- Determine the content strategy
- Establish tags for use
- Assign tags to parts/content
- Embed Suggested Content Part into your template/page
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13. BUILDING A CONTENT STRATEGY
Tasks?
Who? Entry Point? Then
Wants?
What?
Obstacles?
What task do we want them to perform?
What would make them want to perform that task?
What obstacles stand in the way of performing the task?
After the task…what happens next?
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14. ADDING TAGS TO EXISTING CONTENT
The Summary provides
the content for the promo
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15. SUGGESTED CONTENT EXAMPLES
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16. PLACEMENT IS VITAL FOR SUGGESTED CONTENT
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17. TIPS FOR USING SUGGESTED CONTENT
• There is no report to list suggested content in use
• Utilize scheduled publishing
• Utilize folder structure for Parts you use with suggested content
• If you frequently copy Parts, remember that Tags are copied
• Utilize the summary (and use HTML)
• Update your content strategy
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18. CONTENT COMPARISON
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19. USING CONTENT COMPARISON
Content Comparison:
- Will dynamically test content against other content
- Measures conversions and click-throughs
- Automatically selects a “winner” after threshold is reached
How it Works:
- Select Parts to compare
- Establish your testing threshold
- Ensure a call to transact to maximize results
(Donate, Register for Event, Join)
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20. CONTENT COMPARISON
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21. CONTENT COMPARISON
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22. MOBILE CONTENT
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23. MOBILE, YOU SAY?
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24. USING MULTIPLE STYLESHEETS
• Designing Mobile Pages:
- Everything is vertical
- Design for smaller screen size
- Create a new menu
• How it works:
- Every template allows you to define multiple layouts
- Define the style
- Define the order of enforcement
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25. USING MULTIPLE STYLESHEETS
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26. SELECTING LAYOUTS
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27. STYLESHEET MANAGEMENT
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28. STYLESHEET MANAGEMENT
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29. UNFORMATTED TEXT
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30. USING THE UNFORMATTED TEXT PART
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31. USES FOR THE UNFORMATTED TEXT PART
• http://www.blackbaud.com/bb/bbis/code.aspx
• Facebook Like button
• YouTube video
• Flickr albums
• ShareThis/AddThis
• Custom Redirects
• Mobile Stylesheet includion
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32. CONTENT APPROVAL
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33. USING CONTENT APPROVAL & WORKFLOWS
Content Workflow:
- Are limited to Formatted Text & Image Parts
- Allow linear notification of content updates
- Support approver groups
- Provide full version tracking and rollback
How it Works:
- Establish the workflow
- Assign a role for the approver(s)
- Define the notifications
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34. DEFINING THE WORKFLOW
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35. NOTIFICATIONS WILL FIRE VIA EMAIL
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36. USE VERSIONING AND ROLLBACK
View or revert to a specific
version under Actions
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37. CONDITIONAL CONTENT
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38. USING CONDITIONAL CONTENT
Conditional Content:
- Can present a specific message to specific people in an e-mail
- Automatically calculates the appropriate message
- Relies on a query or list
- Similar to Targeted Content, there are two types
How it Works:
- Create a query or a list for each group
- Determine the hierarchy of messaging
- Utilize the Conditional Content feature in the e-mail
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39. CONDITIONAL CONTENT EXAMPLES
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40. CREATING THE CONDITIONS
Click +Add Condition
to…add a condition
Use Conditional Content
within a Condition for
nested loops
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41. #BBCON #BACON TAKEAWAY:
120 characters or less, please.
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