1. Welcome
Newfoundland & Labrador St. John’s

2. Today’s Menu
• What Works Today
• Meet the Social Media Leaders
• Build a Shareable Online Success Story
• Live Site Review
• Powerful (and Free!) Online Tools
• Filling the Funnel
• Closing the Sale
• Provincial Opportunities
Why Social Media?

3. http://www.thefamilytravelfiles.com
Why Social Media?
Rob Swick
Newfoundland & Labrador St. John’s

4. His Funny Song on YouTube cost
United Airlines $180M Dollars
Why Social Media?

5. Why Social Media?

6. Why Social Media?

7. Rodd Vacations, in less than a year
has 855 Twitter followers
Why Social Media?

8. Why Social Media?

9. St. Andrews by-the-Sea
Why Social Media?

10. St. Andrews by-the-Sea
✓Strong use of video
✓Great audience feedback
Why Social Media?

11. The Inn at Bay Fortune
Why Social Media?

12. The Inn at Bay Fortune
✓Social Media Sharing Tools
Good photography
✓Clear messaging
✓
Why Social Media?

13. Tidal Bore Rafting
Park & Cottages
Why Social Media?

14. Tidal Bore Rafting
Park & Cottages
✓ Clear Call-to-Actions
“One year ago after I noticed the amount of time our
✓ Use of Social Media
“The most valuable is ‘probably Twitter’ where they havewas
young summer employees spend social networking. I
1,400 focused onThe #1 thing social media has done for us?
still followers. print and traditional media advertising
‘Brand awareness. Ignore atyounger generation had switched
when it was obvious the your peril.’ ”
Channels including Blog
Jack Smith, Owner,me.” Bore Rafting Park
mediums on Tidal
✓ Good photography
Jack Smith, Owner, Tidal Bore Rafting Park
Why Social Media?

15. Why Social Media?

16. Why Social Media?

17. Why Social Media?

18. Next Up
Meet the Social Media Leaders
Why Social Media?