1. http://lh3.ggpht.com
Powerful (and Free)
Online Tools
George Inglis
Newfoundland & Labrador Rocky Harbour

2. 4 Powerful Tools
• Google Places (formally Google Local)
• RSS (Really Simple Syndication)
• MailChimp (Email Service Provider)
• Joomla (Content Management System)
Powerful (and Free) Online Tools

3. Google Places
Powerful (and Free) Online Tools

4. Why is Google Places Important?
•
Prominent listing within Google search results
• Search on Mobile Devices
Powerful (and Free) Online Tools

5. Powerful (and Free) Online Tools

6. Powerful (and Free) Online Tools

7. Powerful (and Free) Online Tools

8. Powerful (and Free) Online Tools

9. Powerful (and Free) Online Tools

10. RSS (Really Simple Syndication)
Powerful (and Free) Online Tools

11. Powerful (and Free) Online Tools

12. Powerful (and Free) Online Tools

13. Powerful (and Free) Online Tools

14. Powerful (and Free) Online Tools

15. MailChimp
Powerful (and Free) Online Tools

16. Why send Direct Email
• Low cost
• Measurable results
• Build and maintain customer relationships
• Highly targeted
• Branded
5 Powerful (and Free) Online Tools

17. Cost Effectiveness of Email Marketing
=
$1 Buy = $48 ROI
5 Powerful (and Free) Online Tools

18. Email Service Provider (ESP)
5 Powerful (and Free) Online Tools

19. Why use an Email Service Provider?
http://www.viperstrike.com

20. 5 Powerful (and Free) Online Tools

21. Why use an ESP?
• Email design tools for HTML layouts
• Pre-delivery spam scoring
• Contact list growth and maintenance
• Campaign delivery reports
5 Powerful (and Free) Online Tools

24. Content Management Systems (CMS)
Powerful (and Free) Online Tools

25. What else can a CMS do?
http://30tocure30.files.wordpress.com

26. Just a few features
Photo Gallery eCommerce
Directories
Blog
Reservation Management
Forums
Real Estate Listing Management
Multi-lingual
Contact Relationship Management (CRM)
Powerful (and Free) Online Tools

27. Demonstration
Powerful (and Free) Online Tools

28. http://lh6.ggpht.com
Next Up
Filling the Funnel
Turning Strangers into Friends and Friends into Customers
Powerful (and Free) Online Tools