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Closing the Online Sale
Rob Swick
Newfoundland & Labrador St. John’s

2. Times Have Changed
Closing the Online Sale

3. Benefits of Online Booking
✓ Staffing, efficiency
✓ Customer benefits
✓ Other reasons
Closing the Online Sale

4. “it takes the burden off of the operator to answer the
question ‘do you have a room on this night?’ and lets the
consumer find this out on their own... In the first year 50%
of our reservations were online, and now almost 80% of
the reservations are being done online.”
Judy Pye, Owner, Shipwright Inn
Closing the Online Sale

5. Benefit 1: Less Staffing Time & Hassle
!
No physical space
!
Booking online anytime
!
Client can change booking
Closing the Online Sale

6. Benefit 2: Customer Benefits
!
Provides consistent customer experience
!
Customers can book anytime
!
Don’t miss a sale
!
Online bookers may be best customers
!
Adds functionality to site
Closing the Online Sale

7. Benefit 3: Additional Reasons
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GDS connection to Expedia, etc.
!
POS and other integration
!
Email etc. often integrated
!
Great for groups
Closing the Online Sale

8. Thank you
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