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                               Build a Shareable
                               Online Success Story
                                Rob Swick


                               Prince Edward Island   Charlottetown
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Filling the Funnel
What’s a Homepage For?




                     Filling the Funnel
What’s a Homepage For?


             1.Connect visually




                              Filling the Funnel
What’s a Homepage For?


2.Support verbally       1.Connect visually




                                          Filling the Funnel
What’s a Homepage For?


2.Support verbally       1.Connect visually




                                     3.Tell me what to do




                                          Filling the Funnel
Filling the Funnel
Conversion Make-overs


             Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Filling the Funnel
Conversion Elements
 1. Strong Image
 2. Appealing Content
 3. Clear CTAs




                        Filling the Funnel
Filling the Funnel
Filling the Funnel
What’s a Homepage For?


2.Support verbally       1.Connect visually




                                     3.Tell me what to do




                                          Filling the Funnel
Build a Shareable Online Success Story
Build a Shareable Online Success Story
Workshop




   Build a Shareable Online Success Story
tool navigation
 logo


                                     main images / visual message

main navigation



Heading
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