Google search results are no longer a dreary list of ten blue links. Today many of the results have thumbnail images, stars, additional links and more information. These rich snippets are a critical part of a site's success in search. But the landscape around when and who gets these rich snippets is changing - and changing fast. Here's how you can keep up.

1. Blind
Five
Year
Old
AJ Kohn, Owner

2. Beyond Blue Links

3. My name is AJ Kohn

4. I run Blind Five Year OldBlind Five Year Old | @ajkohn

5. Pennsylvania

6. George Washington University

7. Advertising

8. Fundraising

9. Old school direct marketingBlind Five Year Old | @ajkohn

10. Internet

11. 25% growth for three consecutive yearsBlind Five Year Old | @ajkohn

12. SEO

13. Segue

14. Rich Snippets

15. Recipes
Videos
Events
Not your ordinary resultBlind Five Year Old | @ajkohn

16. Rich Snippets launched May 12, 2009Blind Five Year Old | @ajkohn

17. Schema.org launched June 2, 2011Blind Five Year Old | @ajkohn

18. Eye tracking studies
confirm that visual
results are powerful
Click magnetsBlind Five Year Old | @ajkohn

19. 12% - 17%
increase in traffic
by implementing
recipe snippets
http://bit.ly/duncanhinescasestudyBlind Five Year Old | @ajkohn

20. The stars my destinationBlind Five Year Old | @ajkohn

21. Google is tired

22. Amazon review snippets disappearBlind Five Year Old | @ajkohn

23. http://bit.ly/richsnippetsbookmarkletBlind Five Year Old | @ajkohn

24. No markup. No dice.

25. Blind Five Year Old | @ajkohn
I implemented
schema and all
I got was this
lousy t-shirt.

26. Hello?

27. More links to your site!
Breadcrumb snippet = more opportunities to clickBlind Five Year Old | @ajkohn

28. Schema.org
Data-vocabulary
Breadcrumb snippet uses data-vocabulary markupBlind Five Year Old | @ajkohn

29. Authorship

30. One day you’re in

31. Authorship result 2012Blind Five Year Old | @ajkohn

32. And the next day you’re out

33. Authorship result 2014 Blind Five Year Old | @ajkohn

34. Auf Wiedersehen!

35. Video Snippets

36. Panda 4.0 and Snippets AlgorithmBlind Five Year Old | @ajkohn

37. Rich Snippets Algorithm

38. Authority and quality of the site
Relevance of the site to that query
Number of results with snippets
http://bit.ly/richsnippetsalgorithmBlind Five Year Old | @ajkohn

39. Auf Wiedersehen!

40. Use site: query to confirm snippets algorithm impactBlind Five Year Old | @ajkohn

41. TL;DL

42. Structured data is required
Don’t take markup at face value
The snippets algorithm is serious
Blind Five Year Old | @ajkohn

43. AJ Kohn
Owner, Blind Five Year Old
www.blindfiveyearold.com
aj@blindfiveyearold.com
@ajkohn