Daft Punk SEO. When you have millions of pages SEO is like a Daft Punk lyric: “Work it harder, Make it better, Do it faster, Makes us stronger, More than ever, Hour after, Our work is, Never over”. The processes that help mega sites succeed can also help smaller sites. It's not always the sexiest work but in the end you'll win your equivalent to a Grammy.

1. Daft Punk SEO

2. Work it harder

3. Make it better

4. Do it faster

5. Makes us stronger

6. What are we
talking about?

7. A million URLs isn’t cool,
you know what’s cool?

10. @ajkohn
@SEMpdx
#engagepdx

11. My name is AJ Kohn

13. Big sites might
seem scary

14. The right approach

15. Not as shiny

17. “If you can’t
measure it, you
can’t manage it.”
- Peter Drucker

18. “If you can’t
measure it, you
can’t improve it.”
- Lord Kelvin

19. Crawl
Index
Rank

20. Applying a framework

21. Stay classy
bit.ly/queryclasses

22. Handsome
doctors site

23. Page Type
(category)
Query Class
[Specialty] in [City]
Query
Nephrologists in Portland
Page Type
(leaf)
Query Class
[Doctor Name]
Query
Dr. Raymond J. Petrillo

24. Get good at RegEx
bit.ly/regexreference

25. Crawl Optimization

26. The crawl team
is stingy

27. Zero tolerance
for 500s

28. 404s are junk food
bit.ly/internal404s

29. Tracking Crawl by
Status Code

30. You are what Googlebot eats
bit.ly/crawloptimization

31. Tracking Crawl by
Page Type

32. Page type makes
a difference

33. Log file analysis
bit.ly/ultimatelogfileguide
bit.ly/completelogfileguide

34. Sometimes Google
crawls the wrong way

35. Use robots.txt
generously

36. This tool is
awesome

37. Avoid inefficient
crawling

38. Parameters are the
devil incarnate

41. What about
rel=canonical?

42. Can Google get to those pages
without the parameter?

43. Speed matters

44. bit.ly/lighthousetool

47. Index Optimization

48. XML sitemaps

49. Indexation rate

50. Indexation Trend

51. 50,000 URLs per sitemap, 50,000 sitemaps per sitemap
index means 2,500,000,000 potential URLs

52. Optimize your sitemaps
bit.ly/sitemapoptimization

53. bit.ly/sitemapoptimization
Indexation rates
provide insight

54. Crawl organization
should mirror sitemap
organization

55. Rank Indices

56. Why aren’t we
ranking for
[specific term]?

58. It’s not about
any one term

59. Rank Indices
bit.ly/rankidices

60. stevens creek trail map
high trestle trail map
lincoln woods trail map
withlacoochee trail map
san gabriel river trail map
legacy trail map
wissahickon trail map
salt creek trail map
pennypack park trail map
capital crescent trail map
springwater corridor map
guadalupe river trail map
metropolitan branch trail map
pinellas trail map
west orange trail map
katy trail map
cherry creek trail map
noonday creek trail map
suncoast trail map
interurban trail map
des plaines river trail map
monon trail map
oak leaf trail map
salado creek greenway map
greenway trail map
centennial trail map
4.3
4.1
4.0
4.3
3.7

61. Understand the
user and how
they search

62. Make certain you have
the syntax right
http://answerthepublic.com
http://keyword.io
http://ubersuggest.io
http://alexa.com
http://similarweb.com

63. Create rank
indices that will
materially impact
the business

64. Roll your own or use
a third-party tool

65. Track traffic by page
and query class using
Advanced Segments

66. Up and to the right

67. “And now for something completely different.”

68. Titles

69. “I’m kind of a big deal.
People read me.”

70. You can’t hand optimize
titles for millions of pages

71. Smart
templates

72. Max Title Length = 70 Characters
Title Template = [Doctor Name] – [Specialist] in [City] – [Site Name]
Dr. Sam Jones – Oncologist in Palo Alto – Docs.com LEN=50
Dr. Valentine Michael Smith – Anesthesiologist in Truth or
Consequences – Docs.com
LEN=82
Dr. Valentine Michael Smith – Anesthesiologist – Docs.com LEN=58
Dr. Supercalifragilistic Expialidocious Jr. – Anesthesiologist in
Truth or Consequences – Docs.com
LEN=98
Dr. Supercalifragilistic Expialidocious Jr. – Anesthesiologist –
Docs.com
LEN=73
Dr. Supercalifragilistic Expialidocious Jr. – Docs.com LEN=54
Dr. Valentine Michael Smith – Anesthesiologist in Boston – Docs.com LEN=67

73. Highly
logical

74. SEO Judo

78. Our keywords
are back

79. Search Console API

80. Rules for using
search console
queries in titles

81. Must have > 100 clicks in last 30 days
Top query must be > 30% of total clicks
Top query must be > 25% more than next query

82. [Top Query] : [Normal Title Tag]
[Normal Title Tag] | [Top Query]
[Top Query] – [Site Name]

83. Works really well on
eCommerce product titles

84. Crosslinks

85. Don’t create crawl traffic jams

86. Nearly every page should have
horizontal crosslinks

87. Vertical crosslinks are
invaluable for SEO and UX

88. A frustrating report but
valuable on a monthly basis

89. TL;DL

90. Measure crawl, index and rank
by query class and page type
Make dynamic template
changes and monitor your
dashboards
Rinse and repeat

91. AJ Kohn
Owner, Blind Five Year Old
www.blindfiveyearold.com
aj@blindfiveyearold.com
@ajkohn