Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs. This presentation was given at Content Jam 2013 http://www.http://contentjam.com/

1. 16 things
Panhandlers can
teach us about
promoting our
content
Brad Farris, Executive Editor
EnMast.com
@blfarris blfarris@EnMast.com

2. With so many in need, how do you
decide who to give to?

3. With so many links, how do you
decide who to click on?

4. "Successful panhandling is a lot
like successful advertising. It's
reaching a jaded audience in a
saturated market by finding a
message that jumps out and
grabs you."
~ Cathy Davies

5. Treat it like a
job.

6. Go where the traffic is.

7. Be useful.

8. Make a
personal
connection.

9. Everyone loves a good story.

10. Be specific. Always have a clear
call to action.

11. Be honest.

12. Humor
works.

13. Humor
works.

14. Be one of a kind.

15. Don’t be afraid of a little controversy.

16. Be adaptable.
Do more of whatever works.

17. Adapt what’s working for others!

18. Good images help.

19. People in beaters
give more than
people in BMWs

20. When all else
fails, make it
a contest.

21. Be an artist!

22. Brad Farris
EnMast.com
@BLFarris
773-282-7677