Fuze is a digitally-led marketing firm that thinks big despite being small. They design interactions between people through various media. Social media marketing has become important as consumers now control conversations and companies must participate to have a chance of influencing perceptions. Fuze helped build an online community for a young professionals network through multiple social media platforms and websites to engage over 400 members.
3. We think. We are.
• We are digitally-led modern advertising & marketing firm.
• We are small. We think big.
• We spend a LOT of time and resources on what’s next.
• Our clients are everywhere.
everywhere
• We design to promote interaction
– face-to-face, ear-to-ear, screen-to-screen
• We own nice suits. We prefer not to wear them.
• We occasionally act like children.
• We make our clients smile, money.
4. Primary Clients
• Dickson Realty • Clearstar Financial
• IDWholesaler.com • Hopkins Distribution
• Pl
Plasco I
Inc. • CLP Resources Inc.
R I
• SAP • Spartan Staffing
• BEA Systems • Reno Tahoe Open
• The Entrust Group • NNDA
• Boyd Gaming • Washoe County
• Lennar Homes School District
• University Health
U e s y ea
System
5. In the community…
• Step2 • Reno Tahoe Open
• JDRF Foundation
• RJ Memoriall
M i • Northern Nevada
Foundation Democratic Caucus
• Community • Reno Tahoe Blues
Foundation of Festival
Western Nevada • Reno Tahoe Young
• Food Bank of Professionals Network
Net ork
Northern Nevada • United Way of the
• Big Brothers Big Sierras
Sisters • Boys & Girls Club
• NCNCS • Artown
6. Building A Case For Social Media
social media marketing, viral marketing, consumer driven marketing,
or whatever you choose to call it, cannot be ignored as a viable and
necessary function of business and personal reputation
management. As you enter this world, understand, there is not a
one-size-fits all approach, and there are no guarantees.
7. Where do you need to be?
• Your own site • Make sure as you get
• Word of mouth into this, you are
• P i advertising
Print d i i tracking your efforts
• Web advertising
• Search Optimization • Bottom line,, you need
y
to be everywhere.
• Paid Search
• Email Marketing
• Ugh…
• Blogs
• Microsites
c os es
• Social Media
8. How it used to be
• The company is in the
center
• All campaigns and Radio
marketing come from Outdoor TV
the C-level down
• The traditional
agencies drive the Old
Corporation
strategy and Print Website
b
execution
• Yawn… Media PR
9. • Companies saw the
importance of the web
and put it at the center of
p Radio
their operation Email
Marketing
TV
• Search engines became
important
p Search
Website
Marketing
• Diversifying efforts and
splitting agencies Corporate
website
became common
Blogs PR
• Agencies reinvented (or
tried to)
• Media typically paid off Outdoor Media
online…someplace. Print
• The term “web centric”
started to be bantered
bantered.
10. How it is now, tomorrow…
• Control has been
surrendered to consumers Content
reviews
Radio
TV
Website
• What people say cant be SOCIAL PR
scary to companies
REPUTATION Media
• Companies can no longer
control the conversation Comments Print
• Having a website is barely a
start…you have to be
Influencers
Your Outdoor
everywhere Industry
participation Brand Blogs
• P
Power in th h d of a f
i the hands f few
Search
Conversation
• Word of Mouth leads to Marketing
authenticity Analytics
Executive
visibility
• YOU NEED TO BE Sales funnels Forums
EVERYWHERE! Landing
pages
Mobile
PPC Competitors
SEO
11. • Fundamental shift in who is driving the strategy.
• Interactive, digitally-led agencies are driving.
• Wh ?
Why?
– Because we’re already there.
12. Getting the picture?
Radio
reviews
TV
Content Website
SOCIAL PR
REPUTATION Media
Comments Print
Influencers
Your Outdoor
Industry
participation
Brand Blogs
Search
Conversation
Marketing
Executive
Analytics
visibility
Sales funnels Forums
Landing
Competitors
pages
PPC Mobile
SEO
13. Cross promotion. Traffic Injections.
• Blogs • Micro-Sites
– Only if you plan to – Cant tell the whole story
commit to them – in one website
curbed.com
• Associations
• Press Releases – Keep up with
– Distribute releases and associations
post news – See who shows up when
• Articles & Stories you search and join them
– Can be a big influencer - • Cross-linking
WSJ – Link to/from partner
• Advertising Partners companies
– Buy ad’s and banners
ad s • Traditional Marketing
strategically – Outdoor
– Track their performance – Print
• Social Media – Broadcast
– Twitter
– LinkedIn
– Facebook
– YouTube
– Photos & videos
– Podcasts
14. • Question: Who is in control now?
• Answer: Not you.
• Events are a perfect tie-in for social
marketing but, no industry is exempt from
this concept.
concept
15. • Try to drive the conversation and you will fail.
Let f h i
• L go of the conversation and participate and
d i i d
you can still fail, but at least you have a chance.
• Use this to your advantage…participate with your
content and be the passenger, not the driver.
22. So what?
A website is just a website,, a networked
j
community is much more.
We built a community.
23. • A website is neat. Yay!
We have one.
Blog
• True networking
organizations have YouTube Ning
much more
dimension YPN
• Here are the MySpace Main LinkedIn
Site
networking sites we
have established
exclusively for YPN Flickr Facebook
• Not sure what they Twitter
are? Lets learn…
35. • YPN has one of, if not the most, comprehensive web footprints of any
networking organization in the area.
• We are over 400 members strong
• You h
Y can now, reach out and meet other YPN members:
d h b
– Socially, business, KIT, BFF, dating, for sale – clean 1 owner, etc.
• Rollout
– Announced at summit
– Assigned to committees
– Member benefits online drive adoption
p
– Make the tools work together
– Encourage involvement through enlightened self interest
(a great opportunity to increase your profile in the community)
• Not a member? Maybe you should sign up today?
– At least join the mailing list…how hard is that?
36. • Social marketing is not ROI driven.
• It will ONLY be successful,, if you participate.
y p p
• Networking is no longer about about pancake breakfasts
and business cards.
• Get involved, get known, get business, grow your career.
• Don’t forget…