Dive in to SEO
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SEO tools and checklist for beginners.
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Dive in to SEO
- 1. DIVE IN TO SEO Blanca Stella Mejia – Twitter @micaminar & @blancastella Instagram: @micaminar
- 3. PUERTO RICAN FLAG WITHOUT QUOTES
- 4. SEARCH WITH PHRASE IN QUOTES Google explanation : Broad match, phrase match, exact match
- 5. RANKING FACTORS FOR “PUERTO RICAN FLAGS” KEYWORD IN TITLE, DOMAIN, URL MOZ RANK, PAGE AUTHORITY, DOMAIN AUTHORITY
- 6. BACKLINKS
- 8. COMPARE TO PUERTO RICO 1 MILLION SEARCHES PER MONTH
- 9. CHECK THE COMPETITION DATA WITH SPYFU EXAMPLE: WWW.SEEPUERTORICO.COM RANKS #3 FOR “PUERTO RICO”
- 10. ORGANIC COMPETITION & PAID COMPETITION
- 11. TOP KEYWORDS ORGANIC & PAID
- 12. ADWORDS HISTORY
- 13. FREE TOOLS KEYWORD IDEAS • Google Keyword Planner • Keyword Eye (10 daily searches) • Wordstream – Up to 30 free searches • Buzz Sumo ( ideas for trending topics) More Details on Getting up to speed with SEO presentation or http://bit.ly/blancaseotips
- 14. LONG TAIL KEYWORD TOOLS More Details on Getting up to speed with SEO presentation or http://bit.ly/blancaseotips • LSIgraph.com Latent Semantic Indexing • Ubersuggest- Different suggestion for key phrases and headline ideas. • Keywordtool.io: You can get up to 750 suggestions for free. • Google AdWords Keyword Planner • Google related & auto-suggest • Hit Tail (premium)
- 15. OPTIMIZE YOU TUBE VIDEOS • Rename the video file before uploading to You Tube • Tags • YouTube Suggested Tags • Location • Custom Thumbnail • Link to Website • Keyword in Title & description IMAGE SEO • Rename the image before uploading to website i.e.. Puerto-rican-flag • Right click on the image “properties” add tags • Make sure to resize & compress the images
- 16. SEO CHECKLIST • Get a list of at least 5 top keywords you want your website to rank • Create a page for each keyword & city name if localized. ON PAGE SEO ( YOUR MAIN PAGES) KEYWORDS FOR BLOG POSTS • Research long tail keyword phrases (can be between 1000-10,000 • Input keywords in an editorial calendar • After writing blog post, optimize with Yoast SEO plugin(WordPress) SOCIAL SIGNALS • Get people to like and share the social buttons ON your website INTERNAL LINKING • Link to other relevant content pages within your website
- 17. SEO CHECKLIST CONTINUED BACKLINKS (TAKES TIME TO DEVELOP) • Develop relationships with online publications • Guest posts with blogger friends PLUGINS (WORDPRESS) ADVANCED • Setup Google Webmaster tools – can get rankings past 3 months • Setup Google Analytics- For WordPress there are various plugins ( Note: Rankings not provided here unless you advertise) • Yoast SEO • Rich Snippets (Schema.org) RANKINGS
- 18. BROWSER EXTENSION TOOLS • Moz https://moz.com/tools/seo-toolbar • SEO Quake http://www.seoquake.com/
- 19. Blanca Stella Mejia Social Business Manager IBM 305.710.1311 blanca@blancastella.com Twitter: @blancastella & @micaminar Linked In: https://www.linkedin.com/in/blancastella Presentation: http://bit.ly/diveintoseo