2. Contents
Who we are 3
Sonic 5
Campaign Manager 7
MVoucher 8
Mobile Advertising 9
Content Engine 10
Mobile Customer Service 11
Global Connect 12
Short Codes & Keywords 13
OneSquared 14
Network Services 16
Servers & Co-Location 17
ISP Services 18
Breathe 20
Strategy & Analysis 22
Interactive design 23
Web development 24
Online Marketing 25
Mobile Web development 26
Modica Clients 27
Contact details 28
3. We are a digital media
solutions provider that
supplies products, services,
and infrastructure to power
new media marketing and
communications
3
4. Digital media is the most efficient,
cost effective and measurable way
to connect with audiences.
Modica has the skills and experience to understand
the opportunities that digital media channels offer.
Our brands
Infrastructure
Mobile marketing Web design &
solutions
& infrastructure development
4
6. Sonic Mobile
Sonic Mobile specialises in mobile solutions for
business including SMS, MMS, mobile marketing,
global gateways, WAP and mobile websites.
We provide a suite of mobility solutions with
high quality messaging and connections to over
600 carriers globally.
Sonic Mobile operates across 35 countries for premium rate
messaging and also has a reach of over 600 carriers around
the globe.
• Mobile Advertising and Marketing
• Mobile Customer Engagement
• Mobile Infrastructure
• Custom Solution Development
6
7. Mobile Marketing
Campaign Manager
Sonic Campaign Manager allows you to extract mobile
numbers from your database/application and communicate
with these customers in the mobile environment.
The product
Where customers have opted in to receive mobile communication Sonic
Campaign Manager allows you to extract mobile numbers from your
database/application and communicate with these customers. It is an
effective way for building and maintaining relationships with your clients,
staying in contact with customers, delivering and tracking promotional
communications and generating sales.
How does it work?
You extract the contact details of the people you wish to contact from
your CRM or database. You then upload the contacts into Campaign
Manager and prepare your message and send it.
Key features
• Broadcast of messages to Sonic Mobile’s selected countries
around the globe
• Message recipients can reply to any message with “stop”
A League / Phoenix
to unsubscribe from your mobile database
• No desktop software required, as Campaign Manager is a web A League Soccer Team Wellington Phoenix
based application utilises Sonic Campaign Management Toolset
both as a real-time communication tool and for
• You can add parameters to customise your recipients messages
sending promotional marketing messages to
such as signatures and salutations
their membership base.
• Real time campaign reporting.
• Web based contact and list management
Why do I need it?
Sonic Campaign Manager would suit any business that has an existing
database and wants to communicate with their client base via SMS.
Benefits include:
• Communicates with customers via SMS
• Allows for accurate targeting of campaigns based on members’ profiles
• Allows for campaigns to be set up and scheduled in advance
• Tracks campaign progress and delivers real-time reports
• Tracks members’ behaviour and history for follow-up offers
• Enables simultaneous usage by multiple users
• Avoids potentially expensive integration with existing databases
www.modicagroup.com | www.sonicmobile.com 7
8. Mobile Marketing
MVoucher
MVoucher from Sonic Mobile has all of the promotional
benefits of paper coupons, combined with the immediacy of
the wireless channel. Now your phone is your ticket!
The Product Benefits include:
Sonic Mobile is the leader in mobile ticket and mobile coupon • Increase sales: Tickets can be sold up until the last minute.
solutions based on the creation, delivery and redemption of Distressed inventory offers can be taken advantage of due
barcodes to mobile phones. Sonic Mobile provides a full solution to the immediacy of the voucher delivery.
with a hosted MVoucher platform, mobile handset database, • Tracking: Organisers can track event attendance inreal time.
data encoding and global connectivity to mobile carriers.
• No PoS software integration needed.
How does it work? • Passenger convenience: No need to queue! Receive
your MVoucher on the move and proceed directly to
Our MVoucher solutions allow barcodes to be sent to
security checks.
mobile phones offering an attractive alternative to conventional
• IATA compatible: MVoucher passes are compatible with
printed barcodes. Used for coupons, tickets, IATA compliant
existing airport scanning equipment installed for IATA bar-
boarding passes, loyalty cards and any other application where
coded boarding passes. The technology supports agreed
paper barcodes are currently used. Users request vouchers as
industry standards including DataMatrix, Aztec and QR.
part of a website signup, a mobile direct marketing campaign
or by sending a requesting SMS message. The Sonic MVoucher • Differentiates a brand loyalty scheme: allows instant updating
platform and global network connections then deliver the of that brand and helps you reach a whole new demographic.
voucher to mobile handset.
• Real time CRM data gathering and access.
MVoucher can deliver unique bar-coded information to a mobile
phone. The barcode is redeemed at the venue, check in or point
of sale by simply scanning the mobile phone display. Dependant
on your requirement this can be delivered as a coupon, ticket
or voucher. The level of information contained is as simple or as
complex as your business needs.
Why do I need it?
Sonic Mobile MVoucher offers huge advantages to your
business. It allows you to offer simple and flexible ticketing
options to your customers, whilst at the same time improving
operational efficiency and reducing your costs.
Key Usage Areas:
• Live sporting events
• Retail coupon redemption
• Exhibitions, conferences and cinemas
• Airline boarding passes
• Train, coach and bus tickets
• Loyalty and Reward cards
• Call to action from TV, radio, outdoor & print advertising
www.modicagroup.com | www.sonicmobile.com 8
9. Mobile Marketing
Mobile Advertising
Sonic provides the tools that allow you, the publisher, to track
impressions and serve ads either on your mobile website or
mobile devices.
Publisher
Very much like an internet advertising model Sonic provides the tools that
allow you the publisher to track impressions and serve ads either on your
mobile website or mobile devices.
Marketer
Marketers are provided with another avenue in which to promote brands
and increase brand awareness with potentially a different demographic.
How does it work?
Mobile website
On your mobile website you serve ads to your clients and report back
to your advertisers. These reports are based on impressions and unique
visitors. As well as this we provide you with tools that track the visitors to
your mobile website.
SMS and MMS services
Within your content services you include marketing messages that you
sell on a per message basis. These marketing messages can link directly
Mediaworks
through to your client’s mobile website or can simply be brand awareness
in the form of brand imagery orsmart mobile content such as videos. Mediaworks currently utilizes Sonic’s
sms2studio application and sells advertising
Marketers can choose from two options:
space to their clients utilizing the reply sms
message and Sonic’s Mobile Advertising toolset.
• Per message cost e.g. your client buys 10,000 messages and their ad
gets served until these expire
• Run of service e.g. your client buys the advertising rights to every
mobile message and impression for a time period. The client’s rate is
dictated by previous month’s traffic over the service.
Why do I need it?
• Increased revenue from publishers content services
• Re-use of existing content into the mobile channel
• New and exciting way to advertise products
• Easy to manage service
• Build brand in the mobile medium
www.modicagroup.com | www.sonicmobile.com 9
10. Mobile Marketing
Content Engine
Sonic Mobile Content Engine is our Format your content
Sonic Mobile has a team of mobile content specialists that can
content platform which allows you turn any image, video or sound file into mobile ready content.
You, or your agency, provide us with the content and we convert
to format, present, manage, deliver it into the correct format, making it available on mobile and other
wireless devices.
and sell any mobile content across a
Build and design a branded website
number of networks globally. The content can be promoted via a branded website or by
sending key words to a short code to access specific content.
Behind the scenes the Sonic MCE engine handles presentation
and handset identification for delivery.
The Product
Sonic Mobile Content Engine (MCE) is our content platform Build a WAP site (optional)
which allows you to format, present, manage, deliver and sell If you wish to extend your content portal onto a WAP site we
video clips, ring tones, games, applications or images. You can organise this for you. This means your mobile content is
provide us with the content and we do the rest. discoverable on mobile phones and can be viewed or
purchased as well.
MCE is also an innovative branding tool. You can brand the Sonic
MCE to reflect your own look & feel, or develop new content to Set the price points
make available to your customers. If you are looking to integrate You decide how much you want to sell your content for and we
mobile content into your website or marketing promotion, we set up each piece of content at thecorrect price point.
can help. Through Sonic Global connect, we can also deliver your content
at a premium rate to a number of carriers globally from one
Why do I need this? content portal.
The Sonic Content Engine is the perfect way to sell and deliver
Integrate with other media channels
mobile content and generate revenue without developing the
Website – Simply link directly to your new mobile content
web portal yourself or handling all of the issues around handset
portal from your main website to generate additional revenue
identification, managing mobile devices, carrier connectivity, and
and retain users.
content formatting.
Print – Include the URL to your web content portal or point
It is also ideal for those who have a brand which translates
customers directly to your content VIA SMS. For example, text
well to mobile medium but who may lack the specialist tools
football to 1111 to get your football ring tone.
or resources to deliver the content to the mobile or wireless
TV/Movie – Include the URL to your TV advertising or invite
channel. By utilising branded content you can expand your target
customers to directly participate by sending a content code via
customer base, increase your brand awareness, and add a
SMS. For example SMS ring tone to 1111.
significant revenue stream to your existing content.
How does it work?
Whilst this is a complex solution, the MCE breaks the solution
down in to a few easy steps:
All Blacks & AA
Sonic utilises its mobile content
engine as well as some bespoke
development to roll out the All
Blacks portal and deliver real traffic
reports and real-time traffic images
for the AA via Vodafone Live.
www.modicagroup.com | www.sonicmobile.com 10
11. Mobile Marketing
Mobile Customer Service
(SMS to call centre)
Mobile Customer Service allows customers to send an
SMS to a company via a short code, the SMS is sent via
email to the call centre. Call centre staff can then reply back
to the customer via SMS.
The Product
Sonic’s mobile Customer Service solution is a specialised product that
allows large organisations to utilise their existing call centre staff to
interact with customers using the mobile channel.
Mobile customer service allows customers to send an SMS to a company
via a short code, the SMS is sent via email to the call centre. Call centre
staff can then reply back to the customer via SMS.
How does it work?
Mobile Customer Service gives you access to a short code which is linked
to Sonic’s mobile platform. This code can then be advertised through
normal promotional channels – web, print, tv, radio etc.
Customers can send SMS queries to the code and these are sent to
Ministry of Social Development
call centre operators as emails, or they can manage messages through
the web interface. Customer service agents can then reply to customer Government department The Ministry of Social
queries and these are sent back to the customer’s mobile. Development engaged Sonic’s SMS 2Call
centre product to offer hearing impaired clients
A compelling feature of this solution is that multiple messages or alterative access to their contact centres.
conversations are tracked and linked together so call centre agents have
the full history of the mobile discussion – but only the most recent reply
is sent to the customer’s mobile phone.
Why do you need it ?
Mobile Customer Service is the perfect solution for engaging with your
customers whilst they are out and about. It also encourages them to
contact you given the convenience of mobile.
Other key features of this product include:
• Real-time, web-based reporting
• Historical conversation reporting by mobile number to keep track of
your customer interactions
• International message delivery in over 43 countries
• Integration to most standard call centre packages via SMTP
www.modicagroup.com | www.sonicmobile.com 11
12. Mobile Infrastructure
Global Connect
Premium global mobile gateway
The Product
Often, our clients have their own web or mobile applications, but lack
access to the mobile networks around the world to get maximum
effectiveness from those applications.
Sonic Global Connect is the solution that allows you to send mobile
based communications to most mobile networks by providing you with
API access to our mobile gateways with message handling via the Sonic
Fusion Engine with web based management through Omniscience.
Ruapehu
Global Connect also provides an enhanced level of connectivity to
Mount Ruapehu has critical information that
selected mobile networks including delivery receipts, cross carrier short
needs to be communicated to its staff and
codes, premium rate messaging and reply paths all managed through our
customers on a daily basis. Sonic deployed its
web based platform.
global connect gateway which Mount Ruapehu
integrated directly with its website database.
How does it work?
Global Connect provides access to Sonic Mobile’s infrastructure at a
wholesale level with enhanced functionality.
Through a simple online sign up process, we establish a gateway account
for basic connectivity and then you select the countries in which you
require short codes or enhanced functionality. Global Connect accounts
also incorporate all of the functionality from SMS direct services which
will enable you to broadcast or push to all of our connected networks as
standard.
Sonic Mobile can also provide cross carrier short codes and premium rate
messaging across most networks for more complex requirements, with
codes usually provisioned within 6 weeks.
Why do you need it ?
Sonic Global Connect is the perfect solution for companies or individuals
who have the knowledge and expertise required to create their own
mobile applications, but cannot access the mobile infrastructure required
to deliver messages to global mobile users.
BP/Wildbean
Global Connect provides you with an easy-to-use interface with our Sonic produced 200,000 unique codes and
gateway and secure interconnection options between your application managed a campaign to promote the Wild
and Sonic. Bean Brand. Instant online reporting enabled
BP to watch the campaign as it progressed
If you require a more sophisticated interface or functionality, such as thus meaning they could report back to their
dedicated servers or data Circuits to support an enterprise solution, we customers in real time.
can help you with all of your requirements.
www.modicagroup.com | www.sonicmobile.com 12
13. Mobile Infrastructure
Short Codes & Keywords
Through a single web interface, Sonic Mobile can provide access to
premium rate short codes and keywords in over 40 countries.
The Product
Short codes are unique three to eight digit numbers provided by carriers
to Sonic for the sending and receiving of mobile messages.
They typically provide a mechanism for someone to respond to a call to
action by sending an SMS message to the short code and the service
usually responds with a reply SMS message.
Premium rate short codes allow the mobile phone user’s account to be
charged a fixed amount for each message sent or received, with a share
of that charge being paid to the service owner by Sonic Mobile.
Sonic Mobile also offers key word services in numerous countries. This is
a cheaper option than a dedicated short code but has less functionality.
Only messages sent to a short code with your keyword at the start of the
message will get to you and other organisations will be publishing the
same short code.
How does it work?
BP Australia
Sonic Mobile will act on your behalf with the telecommunications
providers in the country that you wish to operate in to source short codes BP Australia wanted to run a competition to
at appropriate price points. promote their new fuel Brand. Sonic set-up
multiple short codes for each of the states in
Once the short code is provisioned Sonic Mobile deploys one of its Australia that were using the service. The short
services to manage the incoming and outgoing messages or connects codes were linked to Sonics competition engine
you directly to the short code via our Global Connect Gateway. which handled and managed all entrants.
We can also organise shared short codes or keywords which is more cost
effective but users need to send their message to the short code with
your keyword at the start of the message.
In some countries we can also provide you with a short term lease on a
dedicated short code.
Why do you need it ?
Having your own short code is similar to your domain name in the mobile
world. This gives you a unique mobile identity, complete control over the
content that is sent and received to that short code, and the ability to
generate revenue
Other key features include:
• An easy to use web interface for short code and keyword management
• Real time web based reporting by keyword and short code
• Premium rate short codes in over 40 countries
• Multiple short codes supporting one campaign
www.modicagroup.com | www.sonicmobile.com 13
15. OneSquared
OneSquared is a flexible, innovative IT infrastructure
provider that uses top quality data centres,
applies industry best practice and has a team of
experienced professionals to run, monitor and
maintain our client’s solutions.
OneSquared specialises in a wide range of services to meet
the exacting requirements of clients requiring complex, ro-
bust, and reliable infrastructure solutions in four broad areas;
• Network Services
• Server & Co-Location
• ISP Services
• Support Services
15
16. Network Services
Everything a company needs to maintain effective online
communications (internally and with customers and suppliers)
when it has offices in a number of countries.
Internet & Multi-Site Networks Private Network Connectivity Firewall & Router Management
A reliable, high speed network is As an addition to our high speed As part of a fully outsourced solution,
crucial to the smooth running of most network services, OneSquared also we work with specialised partners to
businesses. OneSquared specialises in deploys private networks for clients source, install and manage routers and
seriously fast, reliable, flat-rate Internet with higher security requirements. firewalls on your premises.
and multi site network connectivity.
Product Features Product Features
Product Features
• High speed access • Routers, firewalls and software
• High speed access procurement
• NZ / Australia ethernet
• NZ / Australia ethernet • Network and Device management
• Hardware and software security
• Flat rate Internet bandwidth • Web based reporting
• Onsite routers
• Onsite routers • Policy design and implementation
• Dedicated 24/7 support
• Dedicated 24/7 support • IP bandwidth management
• Security services
When the NZ government needed
a robust infrastructure provider
to run the .govt.nz name servers
and parliamentary websites, they
looked to OneSquared
www.modicagroup.com | www.sonicmobile.com 16
17. Servers & Co-Location
The highest level of hardware, management, support and service
to maintain your online presence.
Co-Location Dedicated & Virtual Servers Internet Data Centres (IDC’s)
Many organisations require the space, OneSquared provides the complete At the very foundation of
power and flexibility of Telco-grade solution for your hosting needs weather OneSquared’s services are the Internet
infrastructure but lack the environment, it be dedicated or virtual servers. Based Data Centres (IDCs) - built to protect
resources or expertise to house and upon your requirements, OneSquared the mission-critical IT equipment that
administer such a solution. sources and deploys the hardware and is used and maintained for our own
software that make up your internet systems and those of our clients.
Product Features hosting platform.
Product Features
• Telco-grade infrastructure
Product Features
• Global technology partnerships
• Custom built locations
• Platform procurement and build • HVAC temperature controlled
• Flexible server sizes
• Datacentre and Firewall Services systems
• Dedicated 24/7 support
• Windows 2003/8, Ubuntu and • Carrier neutral connectivity
• Monitoring services
Debian Linux • Industry standard firewalls
• Microsoft SQL, MySQL • Monitoring services
• 3 Free IP addresses • UPS systems
• 20 - 200GB of traffic • Stringent physical security
• 5 - 50 GB disk • Dedicated 24/7 support
• 256 - 2GB RAM
• Monitoring and reporting
Dedicated & Virtual Servers
Full System Management
OneSquared provides the complete
To be connected, an organisation needs
solution for your hosting needs weather
three things: Hardware, an operating
it be dedicated or virtual servers. Based
system and the applications that a
upon your requirements, OneSquared
business requires for its day to day
sources and deploys the hardware and
operations. Collectively, these things are
software that make up your internet
referred to as a system. OneSquared
hosting platform.
offers a full outsourced system
management service.
Product Features
Product Features
• Platform procurement and build
• Server load monitoring • Datacentre and Firewall Services
• Event log reviews • Windows 2003/8, Ubuntu and
Debian Linux
• Server security monitoring
• Microsoft SQL, MySQL
• Software upgrades
• 3 Free IP addresses
• Hardware maintenance
• 20 - 200GB of traffic
• Backup and disaster recovery
• 5 - 50 GB disk
• Dedicated 24/7 support
• 256 - 2GB RAM
• Monitoring and reporting
www.modicagroup.com | www.sonicmobile.com 17
18. ISP Services
ISP services are everything a company needs to stay connected
in the online world, without the high costs of hosting or managing
the systems themselves.
Website hosting Shared Database Hosting Domain names
Many organisations require the space, Your website is a critical part of your For many businesses, a visible,
power and flexibility of Telco-grade business. Yet that doesn’t mean you easily-found online presence can be
infrastructure but lack the environment, need the power and space – not to as important as physical premises.
resources or expertise to house and mention cost – of a dedicated server to Online visibility begins with a simple,
administer such a solution. store your web content. memorable and affordable domain
name.
Product Features Product Features
Product Features
• Telco-grade infrastructure • Secure hosting environment
• Search for domain names
• Custom built locations • Internet Data Centres (IDC’s)
• Register active domain names
• Flexible server sizes • Flexible load sharing
• Park inactive domains
• Dedicated 24/7 support • Windows and Linux platforms
• Domain name transfer
• Monitoring services • Customised 404 (error) pages
• Self management tool
• Online Web Statistics
• Dedicated 24/7 support
By partnering with global
and speciliased local network
providers, OneSquared
provides Ethernet based
network connectivity for
customers with high demand
network requirements.
www.modicagroup.com | www.sonicmobile.com 18
19. ISP Services continued
Back-up Solutions Email Services
Every enterprise recognises the value Email is integral to the communications
of maintaining an up-to-date backup of of any business. Despite it being a
their critical data. The cost to a business simple and age-old application, it is
of lost information can be immense. not a one-size-fits-all proposition.
OneSquared offers a range of intelligent
and adaptable email solutions that
Product Features can be tailored to help your business
operate most effectively.
• Automatic implementation
• Internet Data Centres (IDC’s) Product Features
• Dual protection policy
• Dedicated mail servers
• Daily disk backups
• Device coordination
• Offsite data storage
• Out of office send & receive
• SPAM & Virus protection
• Unlimited addresses
• Email to SMS
• SMS to email
Domain names Payment Services
For many businesses, a visible, E-commerce and online shopping
easily-found online presence can be continues to grow at a phenomenal
as important as physical premises. pace. To take advantage of it, you need
Online visibility begins with a simple, to offer your customers complete
memorable and affordable domain security within a seamless process
name. when making transactions on your
website.
Product Features
Product Features
• Search for domain names
• Encrypted webpages
• Register active domain names
• Digital certificates
• Park inactive domains
• Online store
• Domain name transfer
• Merchant facilities
• Self management tool
www.modicagroup.com | www.sonicmobile.com 19
21. Breathe
As Modica’s Web design & development service,
Breathe has built an enviable reputation for
delivering web solutions for a wide range of clients.
The web team works on projects from simple
e-marketing newsletter to complex database-driven,
content management solutions.
Breathe specialises in web solutions to Government
and corporate clients
• Strategy and analysis
• Online marketing
• Interactive design
• Web development
• Mobile Site Development
www.modicagroup.com | www.sonicmobile.com 21
22. Strategy & Analysis
Successful online communications come from fully
understanding a clients communication needs, and the
ability to think strategicly in the online space.
Breathe’s Strategic consulting expertise is in Information architecture
three major areas:
Information architecture (IA) is the bridge between the
• Requirements definition & project specification conceptual and strategic aspects of site development and the
practical matters of design and implementation. IA can shape
• Information architecture
your site in a way that draws people in, entices them to explore,
• Integration with other marketing initiatives
helps them find what they’re looking for, and encourages them
• Requirements definition & project specification to come back.
Our IA toolkit involves a range of techniques to ensure a solid
Every project requires a degree of business analysis and
IA is constructed. The toolkit includes user analysis, persona
requirements specification. Our team is adept at quickly grasping
development, card sorting exercises, content audits and user
the project fundamentals, and ensuring both the technical
testing. The IA is finally represented through a series of page
and the functional solutions are in line with desired business
schematics, wireframes and the overall site navigation itself.
outcomes.
A series of user testing exercises during the IA phase are run to
continually test and challenge structures.
Encompassing a series of workshops, one-on-one interviews,
audience analysis, research and a fair bit of hard graft, the output
User testing can include paper prototyping, task-based testing,
is a detailed description of the solution and its functionality and is
real-world observation and other formal testing procedures.
accompanied with an in/out of scope matrix.
Room to expand
The Ministry of Foreign Affairs
needed a site for the New
Zealand - China Free Trade
Agreement.
We created a site IA which
is easily scalable to include
future Free Trade Agreements.
www.modicagroup.com | www.sonicmobile.com 22
23. Interactive design
Great web design is like any other piece of advertising - it needs
to communicate the right messages to the target audience.
Our approach to web design embraces the message-driven template design and of course - websites. We draw on a wide
approach of offline communications while still retaining the focus range of experience from both here and overseas and have an
on accessibility and user experience successful sites need. understanding of emerging technologies that only those with a
passion for online design can have.
We design interactive pieces which are both beautiful and
functional. From large scale web sites to the simplest of email Our web team are experts at bringing brands to life online, and
templates, we always look to create work which is innovative, know how to fit websites into wider communications strategies.
practical and effective.
Our design team’s capabilities cover a range of services including
advanced flash design and animation, online advertising, email
www.modicagroup.com | www.sonicmobile.com 23
24. Web development
Our developers take great pride in creating sites which are
innovative, functional, stable and accessible.
Many clients have specific requirements, from a work-flow The Breathe team use an iterative process during devlopement,
driven content management system to a simple search facility. releasing often so that our clients can get and give feedback early
To meet such specifications we rely on our team of developers – as well as allowing both our production team and the client to
who offer bespoke solutions as well as package customisation. continue to be actively engaged during the project.
Breathe’s skills and expertise cover areas including: Our predominant environment is PHP and we have extensive
experience with several CMS packages.
• Large dynamic websites
• Integration with mobile applications
• E-commerce
• Content Management Systems
• Solution driven web applications
Web developement
Our development team can create everything from major content mangaed sites to
sophisticated flash sites. From left to right: Westpac stadium content managed website,
Chilli Marketing flash website and the Allblacks mobile portal.
www.modicagroup.com | www.sonicmobile.com 24
25. Online Marketing
Online marketing is an excellent and cost effective
(and environmentally friendly) way of getting
messages out to customers and stakeholders.
Breathe has years of online marketing experience, including e-newletters,
banner advertising and viral email communication.
E-newsletters are an excellent and cost effective way of getting your
message out to your clients and stakeholders. We can take away the
hassle of developing and dispatching an e-newsletter for you. We do it all,
from setting up your mailing lists, designing and building the template, to
testing and reporting on its deliverability.
We can also advise on the type of online marketing that is right for you,
and we are more than happy to work with offline agencies to compliment
an overall marketing strategy.
Email newsletters
We create templated
e-newsletters which allow
our clients to manage and
send out directly to their
own database.
www.modicagroup.com | www.sonicmobile.com 25
26. Mobile Web development
The world has gone mobile, and the web has gone with it.
A company cannot realise the full potential of the web without understanding
how to design and develope websites for mobile phone browsers.
Our philosophy is that a Mobile phone, is simply a web browser with a smaller
screen, so we apply the rules of good communication to mobile as we do for
all our interactive work.
However, designing for Mobile phones requires a knowledge of their
limitations, how users interact with them and the role they play in wider
marketing campaigns.
We have an expert understanding how to take sites ‘mobile’.
Going mobile
We have created a mobile site for
Possitively Wellington Tourism.
By using the same content
management system as the main
website, we’ve made it easy
for them to reach a much larger
audience and become a much more
useful rersource for Wellington
visitors and locals.
www.modicagroup.com | www.sonicmobile.com 26
