1. 3 Effective Local SEO Tips
Since there are lots of new company startups offering localized services, local SEO is becoming a
very important and highly desirable skill these days. There are many reasons why you would want to
use local SEO but the biggest one is that it helps you tap into markets that are less competitive and
highly responsive. Irrespective of the type of business you run, you can always take advantage of
local SEO because you will always have clients in your local area. This will help you expand your
business in a new way and get better prospects that are more targeted. In this article, we will be
analyzing three vital local SEO tactics that http://www.b2bvoip.com will help you rank in your
targeted area for the keywords you choose.
When it comes to local SEO, the most effective tip you can get is to put yourself in your customer's
place and start thinking like them. If you want to understand how your customers search online you
need to learn how they think. So, the idea is that you need to try and figure out what a
customer/searcher would use to find the type of products you are selling or your site. We shall
assume you sell all http://www.topconsumerreviews.com/business-phone-systems/ sorts of furniture
including beds, cupboards, beds etc. On the other hand, will the searcher be able to find you if you
specialize in office furniture and they search for "table?" Will that be an adequate combination?
Certainly not. However, if they search for "office computer table" then that will be a suitable match.
Don't be tempted to use broad keywords as they might bring in plenty of traffic but their conversion
rates won't be all that good. Instead go for keywords that are less popular but are more targeted and
have a higher probability of getting you a customer.
If you want everyone on a local level to know about your site then you need to be open about asking
for people to post reviews. If you don't employ this tactic, you will be missing out on a lot of great
opportunities. Most local sites have absolutely nothing against you asking for reviews and
interacting with your customers. So why not enjoy the benefits of this strategy?
It's simply a matter of taking the time to ask your customers personally for a review. This doesn't
mean you should be going out and asking people individually. "We would be grateful if you could
provide a review of our company on Bing/Google/Yahoo local," is an effective message you could
post. You could post this message either on your thank you page after people have sent you a
message or signed up for your ezine, in your signature on your emails and on your site. You will find
that these reviews will bring you more customers by increasing your credibility, no matter if they are
great, terrible or ugly.
2. Additionally, you should make sure to add to your website a local telephone number. Since search
engines can't understand it, make sure your phone number is mentioned in text. To prove you are a
real business you need to have a real number on your site, meaning that you shouldn't even think of
800 numbers.
Why is that? They might look good and professional but they don't show where you are located.
Therefore, you need to make sure your phone number is real.
This article proves that local SEO is vital if you want to get localized and high converting traffic. The
biggest advantage local SEO has is that you won't have to deal with a lot of competition from sites
on a global level, making ranking a lot easier.