1. MICE Tourism:
Insert
An Increased
presentation
Opportunity for
the here.
titleBlack Sea
Destinations
Type must be Arial regular

2. Inbound Tourism: World
International tourist arrivals and tourism receipts, 1995-2012*
1.041
1000
942
908
949
853
807
677
600
529
562
588
604
676
696
860
1.035
929
927
762
800
995
892
1.076
854
690
746
626
680
634
533
400
403
436
436
443
457
476
466
485
International tourist arrivals (million)
200
International tourism receipts (BOP Travel, US$ billion)
Source: World Tourism Organization (UNWTO)
20
11
20
12
*
20
10
20
09
20
08
20
07
20
06
20
05
20
04
20
03
20
02
20
01
20
00
19
99
19
98
19
97
19
96
19
95
0

3. Arrivals (million)
Purpose of Visit
Inbound tourism by purpose of visit, 2012
(share)
VFR, health,
religion, other
27%
Leisure,
recreation and
holidays
52%
Not specified
7%
Source: World Tourism Organization (UNWTO) ©
Business and
professional
14%

4. Inbound Tourism: Central and Eastern Europe
International tourist arrivals and tourism receipts, 1995-2012*
150
International tourist arrivals (million)
International tourism receipts (BOP Travel, US$ billion)
112
99
100
89
72
66
68
65
69
72
76
90
104
103
94
92
95
81
58
50
56
48
48
20
11
20
12
*
49
20
10
58
39
21
21
22
24
20
03
20
04
20
20
20
02
27
20
01
28
20
00
27
29
33
20
09
20
08
20
07
20
06
20
05
19
99
19
98
19
97
19
96
19
95
0
57

5. The Value of the Black Sea Destinations
• The Black Sea Destinations attracted over 94
million international tourists in 2012 that
represents 18% of the whole European tourism
• Turkey is today the number 6 in the ranking of top
10 inbound tourism destinations
• The Russian Federation entered the top 10 at
number 9, climbing three positions

6. The Value of the Black Sea Destinations
• The successful Euro 2012 has considerably
ensured the growth of inbound tourism volume in
Ukraine
• Both Bulgaria and Romania showed positive
balance in terms of international tourist arrivals
• Georgia, the small tourism destination, was the
most fastest growing one in 2012 in Central and
Eastern Europe with 36% growth

7. •
•
•
•
•
•
MICE Tourism – Key Trends in the Black
Sea City Destinations
Improved accessibility
The role of Convention Bureaus
Increased accommodation capacities and overnight stays
New brand hotels
Upcoming mega events
Membership in international associations

8. MICE Tourism – Key Trends in the Black
Sea Coastal Destinations
•
•
•
•
Heavy investment in hard infrastructure
Improved accessibility
Increased number of brand and luxury hotels
Increased number of conference facilities

9. MICE Tourism – Key Trends in the Black
Sea Coastal Destinations
•
•
•
•
New product development
International cultural and sporting events
Positioning strategies and marketing campaigns
Extended seasonality

11. Europe: International Tourist Arrivals still to grow from
500 mn to almost 750 mn
International Tourism, Europe
International Tourist Arrivals, million
740 mn
800
620 mn
600
500 mn
400
200
0
1980
1985
1990
Source: World Tourism Organization (UNWTO) ©
1995
2000
2005
2010
2015
2020
2025
2030

12. Thank you!
Mr. Beka Jakeli
Regional Programme
for Europe, UNWTO
Visit us at unwto.org