Keys to Social Media Success

1. Keys to Social Media Success
Jaymie Brill
Sales Leader, Financial Services – North America Sales
LinkedIn Sales Solutions

2. Billions
of
professional
relationships
2B+
member updates
per week
450M+
members

3. 3
Hire Market Sell
For Our Customers
Hire Sell

4. Digital world.
2005

5. 2015

6. 6
The Business Environment has
changed

7. 75%
of your target audience now uses social
media to be more informed
​ Your audience is going online

8. 90%
of decision makers say they never
respond to cold outreach
​ Traditional methods are increasingly ineffective

9. 84%
of opportunities start with a warm
introduction
​ Relationships Matter

10. 5.4
people involved in the decision making
process
​ Missing Critical Players

11. 11
How can you overcome these
challenges?
Social Selling & LinkedIn Sales
Navigator

12. Create a
Professional brand
Find the
right people
Engage with
insights
Build strong
relationships
​ What is Social Selling?

13. Where Sales Navigator Comes Into Play

14. 14
Sales Navigator Demonstration

15. Social selling leaders create
45% more opportunities per quarter
than social selling laggards.
Social selling leaders are
51% more likely to hit targets
than social selling laggards.
45%more opportunities
51%more likely to hit targets
Based on a global study LinkedIn ran in Q4 2013 of Q3 performance for reps focused on new business and reps focused on
existing business. Respondents reported performance; they were matched to their LinkedIn profiles to understand their
engagement. Relationship leaders have an SSI > 70; Relationship laggards have an SSI < 30
Sales Navigator & Social Selling – Why should you care?

16. How can we start in a measurable,
scalable and trainable way?

17. Look at Social Selling as a whole - an ecosystem, if you will – one that’s
encompassing and bigger than any tool.....
Training Support Solution

18. Interested to learn more for your team?
Jaymie Brill
Sales Leader, Financial Services – North America
Sales
LinkedIn Sales Solutions
Contact Jaymie via LinkedIn:
https://www.linkedin.com/in/jaymiebrill/

19. Q&A