Taking advantage of LinkedIn ads is a big win for getting leads.

1. @adstage
How to Take Advantage of
LinkedIn Ads at Scale
Jonathan Young
Partner Enablement Manager, Ads Partners
jyoung@linkedin.com | @jonathanyoung29

2. Before We Get Started
• Questions?
• WebEx: Send them in via Q&A feature
• Twitter: Tweet them via #LinkedInContent
• Recorded? You bet. Distributed afterwards
• Feedback? Survey will be available at the end of
webinar
@jonathanyoung29

3. How Sponsored Updates APIs Partners Work
@jonathanyoung29
Social Ad API Partners
Platforms
• Social Ad API Partners
build advanced
technology on top of
Social Network Ad APIs.
• Provide software tools
and services to brands/
agencies.
• Functionality includes
enhanced campaign
creation, management,
optimization, and insights.
Brands
Agencies

4. Today’s Agenda
@jonathanyoung29
LinkedIn native campaign platform Partner capabilities
Real-time performance alerts and triggers
Bulk edits to campaigns
Scheduling, day-parting
Multivariate testing
Manage social spend across channels
Assisted service across social channels
Advanced reporting dashboard for self-serve
Assisted service on LinkedIn
Conversion Tracking

5. Want to Learn More?
@jonathanyoung29
Contact us at partner-operations@linkedin.com

6. @adstage
How to Take Advantage of
LinkedIn Ads at Scale
LinkedIn Ads Expert
and Founder
of B2Linked.com
@wilcoxaj
AJ
Wilcox CEO and Co-Founder
of AdStage
@sahilio
Sahil
Jain

7. Today’s Agenda
• Top performing traffic from LinkedIn
• Three must-use tracking systems to measure ROI
• Additional tricks for even better performance at scale
• Live Q&A
@adstage

8. Let’s Talk About LinkedIn
Multiple B2B Properties
380M
MEMBERS IN 200
COUNTRIES Precise Targeting
@sahilio

9. Measurement is Key
@sahilio

10. How Do You Measure For Scale?
@sahilio
DIFFICULT TO
MEASURE WITH
LINKEDIN ADS
ALONE
MEASUREMENT IS
CRITICAL FOR
SCALING

11. ROI Remains a Mystery
@sahilio

12. Optimize Your Offer
@wilcoxaj
WEBINAR
EBOOK
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Low Friction
High Friction

13. Top Performing Traffic on LinkedIn
EBOOK
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
WEBINAR
Low Friction
High Friction
@wilcoxaj

14. Three Must-Use Tracking Systems
LINKEDIN ADS
REPORTING FOR
COST ANALYSIS
ANALYTICS FOR
ONLINE
CONVERSIONS
CRM SYSTEM
FOR OFFLINE
CONVERSIONS
@wilcoxaj

15. Marrying the Data
Manual reporting with
pivot tables in Excel
and CRM data
Attribution solutions
such as Bizible
@wilcoxaj

16. Example Using Excel
@wilcoxaj

17. Optimize for the Best Metrics
CONVERSION
RATE
@wilcoxaj

18. More Tricks for Better Performance
EXCLUSION
TARGETING
DELIVER ADS WHEN
CPCS ARE LOWEST
RAPIDLY BUILD
NEW CAMPAIGNS
AT SCALE
@wilcoxaj

19. Exclusion Targeting
Existing Customers
Competitors
@wilcoxaj

20. Dayparting Ads for Lower CPCs
@wilcoxaj

21. Rapidly Build New Campaigns at Scale
@wilcoxaj

22. About AdStage
AdStage integrates multiple ad networks and data sources to give you one place to
create, manage and optimize campaigns.
>>
@sahilio

23. Results with AdStage
100+ HOURS
TIME SAVINGS
>> LOWERED CPCS
BY $1 WITH
DAYPARTING
@sahilio

24. Questions?
@adstage
LinkedIn Ads Expert and Founder
of B2Linked.com
@wilcoxaj
AJ
WILCOX
CEO and Co-Founder
of AdStage
@sahilio
SAHIL
JAIN