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1.877.568.7477ONEUPWEB.COM INFO@ONEUPWEB.COM
THINK
ABOUT
THIS
What is LinkedIn?
(Multiple Choice)
A. The world’s most popular social network for
business professionals
OR…
B. A powerful platform for content marketing
“BOTH,”
Actually, if you said,
you’re correct.
BUT
HOW
DOES MY
BRAND
USE IT?
We’re getting there.
CALM DOWN.
HERE ARE
5 TIPS
Optimize
FOR MOBILE
01
The best content
IS WORTHLESSif not optimized for the user
Share What’s Good,
PROMOTE WHAT’S BEST
02
Show &Tell, But
MOSTLY SHOW
03
98% HIGHER
LinkedIn updates
with images average a
comment rate
SOURCE: LinkedIn
75% HIGHER
And updates with video generally
demonstrate a
share rate
SOURCE: LinkedIn
LinkedIn is
A TEAM SPORT
04
Employees are ambassadors,
LINKEDIN IS AN
EMBASSYand
content marketing is diplomacy
Lose the
SALES SHTICK
05
Lots of people
join LinkedIn
TO SELL
NO ONEjoins to be sold
FOCUS ON
CONTENT

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