7. FORMAT OPTIONS: WHAT IS MY
OBJECTIVE?
• Informational vs. E-Commerce
• What is my commitment level?
• Deciding Factors
• Goals and Objectives
• Resources—maintenance, experience, and money
• Customer: Demographics
8. DOMAIN NAME REGISTRATION
• Register own name
• http://whois.domaintools.com
• Where to Register
• Hosting Company-Server
• Go Daddy look up to see if the domain name is taken
• “Mom and Pop Web Person” like a Reseller who
owns a company that hosts, builds and does
maintenance
• See Point #1
9. INFORMATIONAL SITE
• Resources
• Do-It-Yourself
• Hire a contractor-make sure it includes
updates
• Sources: Freelancer, Guru, and O-Desk
• Images: i-stock photo
10. E-COMMERCE OPTIONS
Template Stores and Customized
1. Examples of Stores
1. http://smallbusiness.yahoo.com/ecommerce/inde
x.php
2. www.amazon.com
3. www.volusion.com
4. www.businesscatalyst.com
2. Pros and Cons
3. How Do I Not Get Taken?
1. Resources
2. Referrals
3. Research
11. E-COMMERCE SITE PERSONNEL
AND SERVICES
• Personnel
• Designer-Look and feel
• Programmer/Developer-behind the scenes technical and
functionality, writes code, tests code, makes sure site is functioning
• Webmaster-on-going updates and changes
• SEO-Search Engine Optimization and/or PPC
• E-mail Master
• Photographer
• Copywriter-Blog, Newsletter, Product Descriptions
• Social Media Copywriter
• Services:
• Site Host
• Payment Processing
• Payment Gateway
• Live chat
• Email provider
• SSL Certificate Provider
12. WEB MARKETING 101
• Internal
• E-mail
• Product Descriptions
• Ratings & Reviews
• External
• Social Media
• Blog
• Facebook
• Twitter
• Linked In
• You Tube
• Pinterest
• Google+
• Daily Deal Sites
• Tools: SEO, Live Chat, M-Commerce
16. GOOGLE NEWS ALERT
• Monitor the Web for interesting new content
• http://www.google.com/alerts
• Google Alerts are email updates of the latest
relevant Google results (web, news, etc.) based on
your choice of query or topic.
17. SOCIAL NETWORKING
• Social networking is the grouping of individuals into
specific groups.
• Social networking websites function like an online
community of internet users where members can
share common interests in hobbies, religion, or
politics.
18. SOCIAL MEDIA FOR BUSINESS
• Marketing to Current and Prospective
Customers
• Finding Contacts: Sales Reps or
Manufacturers
• Hiring Good People
• Expert-making
• Monitor Competition
• Public Relations
• Focus Groups
19. SOCIAL MEDIA 411
• Integrate, Connect, Engage vs. Inform, Inform,
Persuade, Remind
• Key: Provide Value through relevant content!
• Remember: Your customers and competitors are
here!
• Web of Friends!
21. COMPARISON
Facebook Google+
• Fan page and link to every • Circles
piece of communication
• Video Hangout
• Like button
• Share • News Feed
• Free Tabs: photos, video,
events
• Custom Tabs: Blog Feed,
Shop
• Ads
22. COMPARISON
Twitter You Tube
• 140 character message • Discover, watch and
• Answer questions share originally created
• Brand Awareness: Build videos
Buzz • Flip Cam
• Host special promotions
• Host twitter parties
• Customers help decide
what retailer should carry
23. COMPARISON
Pinterest Linked In
• Virtual pinboard allows • Built upon trusted
you to connections and
discover, organize and relationships, LinkedIn
share things on web has established the
• Create boards on any world's largest and
topic of choice most powerful
• Add a pin it button to community of
product pages or a professionals
Follow Me on Pinterest
24. DAILY DEALS WEBSITES
• Vouchers that offer deep discounts on mostly local
products and services.
• GroupOn-$787 million worth of vouchers last year
from over 50 million consumers
• Local merchant groups can offer the same web
marketing
25. LIVE CHAT & M-COMMERCE
• Live Chat
• Provide Support
• Live Chat
• M-Commerce
• Get Ready for the next big wave of M-Commerce!
26. SEARCH ENGINE OPTIMIZATION
• Services
• Site analysis and design
• Content writing
• Link building
• Google analytics
• Key word analytics
A blog is a journal that is available on the web. The blogger (author) updates her own on-line journal using web-based software. Even someone with relatively little or no technical background can update and maintain a blog. Choose topics by analyzing trends. Check Google trends to see what’s going on in the world, and what topics are popular. Are there holidays or events happening? What are the big stories in the news that relate to what your potential and future customers want to know? What keywords and phrases are your visitors using to find your blog? After taking some time to think about what you want to write about, jot down your ideas and go from there.
800 million users….Like was launched in only April of 2010. 2 billion like buttons on over 2 million websites. Really cool relevant info from people you know and trust. Their friends can “Like” it as well, attach a comment to it or forward it to their Facebook friends by clicking the “Share” button, extending the object’s reach and adding social relevance. “Liking” an object also means it becomes a node on the Facebook graph, so it appears in search, and if it’s a product, brand or service, it also appears on the Facebook profile page of the “Liker.” On social optimized sites, the “liker” or recommender’s profile picture appears beneath the “Like” button. So in this case, if you like the movie The Social Network, your Facebook friends will see your “like” as a recommendation on IMDB as well. ttp://www.imdb.com/title/tt1285016/With Google+ you use Circles to control what you share which allows you to talk to friends and family without your customers knowing what you are talking about and it allows you to talk to customers and focus solely on what is happening with them or to share what’s new in your store. Do you have customers who love a particular brand? They can be one circle within your broader customer circle and can really help you target your marketing efforts even further. Do you see the potential? The second service is the Video Hangout. There is nothing fancy about video hangout as it is simply a virtual room where you can video chat with people in your Circles! As an internet retailer, I can meet my customers and see them face-to-face all at once! What a concept! The last service is News feed updates. You have an opportunity for free and instant advertising as with every comment on a Google+ post, your post is moved to the top of the news feed. You can also stay current with those that are commenting on your posts. Launched in July 2011, Google+ has 25 million users and is adding 625,000 users per day! Google estimates that they will finish 2012 with 293 million users. Alllow me to put what this means into perspective - Facebook took 3 years to reach 25 million users, Twitter took two and a half years, MySpace took 1 year and 8 months, Google+ took one month! So, it’s time to get on Google+ and do what I always recommend, just hover and observe, tell your friends, start adding old and new friends and see how you can best utilize this site for personal and business purposes.
Retailers are discovering the power of twitter, 140 characters, 51% of follow brands, products or companies. Twitter Party uses an interactive dialogue for a set period of time by peppering party attendees with questions and comments around a particular brand. To keep customers engaged, the host has give-a-ways door prizes, coupons and a grand prize. Followers can search for the conversation using #. Blogging-Video is now the rage use a Flip camera and post it to your You Tube Channel and on your social media sites--there is a higher chance of having a brand pop up when you have a video along with it.
At the very least, get the pin it button or follow me on pinterest…Need to be careful as pinterest does not want businesses to blatantly promote, but you can give style examples. The Key to pinterest, Shed light on purchasing behavior as they go to friends’ pinboards instead of using google search and get to a transaction faster. We cannot ignore linked in as it is the social networking site for professionals. Jobs have been found, business agreements have been forged. The same principles apply as with FB—you are where your colleagues are!
Mainly for local merchants, group on came up with the magic formula for connecting the web to local businesses the secret was to offer deep deals from 50-90% off if enough shopper buy the deal. Good way to get new customers.
single-most valuable customer service feature that we have on our site and I would never get rid of it!!
Search engine optimization (SEO) is the process of improving the visibility of a website or aweb page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.Worth it to set up google analytics.