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Fight spam in Google
Analytics
4 ways to get rid of referral spam
Problem
• Google Analytics is the main data source
• Data quality is essential
• So how do we get rid of the spam?
FILTER BY HOSTNAME
#1
Hostname filter
Spammers send traffic to hostnames like
lumb.co, apple.com, semalt.com (not your site)
Setup hostname filter
Create a new Filter on yourView. Predefines, Include
only traffic to hostname.Add your own domain
FILTER CAMPAIGN SOURCE
#2
Campaign source filter
Spammers will use the campaign source tag to send their
domain name.
Setup campaign source filter
Create a new Filter on yourView. Settings: Exclude, Filter field to Campaign
source & enter the spam domains. (List of 38 spam domains)
EXCLUDE BOTS
#3
Exclude known bots
Very easy. Just check the box on theView level
in Google Analytics.
CUSTOM SEGMENT FOR
ANALYSIS
#4
Create a custom segment
Adjusted settings like filters don’t work
backwards.
For an view on your data (without spam), you
can create a custom segment excluding spam
via campaign source data.
Download a pre-made segment here.
To see the list of 38 spam domains
Visit our website
Thanks!

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