Blackbaud Friends Asking Friends is a peer-to-peer fundraising platform that has raised over $1.3 billion for nonprofit organizations. It allows participants to create personal fundraising pages, send emails to friends asking for donations, and utilize social media and mobile tools to expand their reach. Event managers can use the platform's reporting and analytics features to track participant behavior, fundraising goals and results, and make data-driven decisions to improve future events. Understanding participant data helps nonprofits create targeted fundraising plans and cultivate long-term donor relationships.

1. t Social Giving with Blackbaud Friends Asking Friends Amy Braiterman

2. LET’S BE SOCIALI’m @abraiterman on Twitter #BBjourneywww.FriendsAskingAMy.com

3. WALK RIDE RUN

4. organizations utilizing P2P fundraising

5. Why I took action? To benefit community 35% A friend/family asked me #2 39% Physical challenge 37% Connection to cause #1 69% Wanted to be company team 32% Organization asked me 22%

6. Friends Asking Friends® Components “Friends Asking Friends helped make the event extremely successful and brought Dana Farber Cancer Institute a great ROI. By making the event virtual and available through our website, 87% of our donations were online gifts.” ~Laurie Maczko, Director of Application ServicesDana Farber Cancer Institute

7. Online Participant Results

8. Blackbaud Friends Asking Friends More than $1.3 billion raised 37,000 events and counting 17M participants & 31M donors Average participant sends 28 emails 1 in 4 FAF emails convert FAF emails have a 90 percent greater open rate Average online gift size: $60 American Heart Association, Alzheimer’s Association, Arthritis Foundation, Autism Speaks, Big Brothers Big Sisters, Best Buddies International, Dana Farber Cancer Institute, March of Dimes and National Down Syndrome Society

9. Online tools Empower event participants to become successful online fundraisers. ExtendsREACHwith built in social media and mobile tools. Open platforms allows partners and organizations to develop new technologies that easily extend and integrate with Blackbaud Friends Asking Friends Manage participants more efficiently. Reporting capabilities provide the ability to oversee online and offline activities to understand participant behavior and create fundraising plans based on the level of engagement. What is Blackbaud Friends Asking Friends?

10. Empower participants to become successful fundraisers Blackbaud Friends Asking Friends

11. Signing Up for an event This is an opportunity to learn about your participants Understand participants mission connection, interests, social media, fundraising goals Segment participants into groups depending on level of engagement and goals. Create communication plan accordingly CAUTION: You’ll be tempted to ask lots of questions, but be courteous participants and don’t make the form too long

12. Blackbaud Friends Asking friends: My HQ

14. The donor wants to support his/her friend

15. The donor wants to help friend reach his/her goal

16. Donor wants to be recognized for his/her gift

18. Did you participate on a team? 52% 64% 73% 81%

19. Team Fundraising Success Individuals / Non- Members Team Captains & Members

20. Team Captain Goals

21. What’s your fundraising goal? <$100 14% $100 - $199 19% $200 - $299 15% $500 - $749 13%

23. Goal Attainment

26. Get X team by X date to be entered into raffle

27. X team members to raise $X to be entered into raffle

28. Congratulate winners!You can always add an online promotion to encourage fundraising or to support participant activity

29. Best Practices: Empowering Participants Registration form can be used to learn about participants interest and mission connection. Provide steps to setting up personal page in collateral materials. Emails, team captain kits, walker manuals Share why setting up personal page is important. Chance to share your story Honor and remember loved ones Make follow up calls to participants and be sure to remind them personalize their webpage Connect online and offline efforts. Offline efforts increase online activity!

30. Expand your reach with Email, social media, and mobile tools Blackbaud Friends Asking Friends

31. Personal E-mail Solicitation - Why it works? They are asked by a friend Message from a friend means high response rates E-mail is easiest and least intimidating way to ask. Quick link directing friends to personal page

32. How many participants send emails?

33. The average participant sends about 28 emails About 1 in 4 emails (25%) result in a donation The average online gift is about $60 Each email sent by participants is worth about $15 80% of online donors are new to the organization The bottom Line

34. Social media is continuous, growing and has changed the way we interact 700 billion: number of minutes spent on Facebook per month. Up from 150 billion in 2008 and 500 billion in 2009. 24 hours: amount of video uploaded to YouTube every minute. 2 billion: number of YouTube videos viewed per day. 95 million: average number of tweets sent per day. In early 2009, around 2.5 million tweets were sent per day. By the end of 2009, 35 million tweets were sent per day, up 1,400% More than 50%of the world’s population is under 30 and have never experienced life without the Internet. It’s a social world

35. Friends Asking Friends – Social Media Toolkit Allows event participants to reach more people and share compelling messages Average Facebook user has 130 friends Average Twitter account has 70 followers YouTube allows participants to visually tell their story

36. Used by Most Successful Fundraisers Social Media Users Set the Highest Goals Social Media Users Come Closer to Reaching their Goals Social Media Users Are Your Top Supporters

37. Comparison of Average Participant Fundraising Goals and Online Donations

38. Average Gift Mobile Web: $56 40% of mobile subscribers owners go online on their mobile phones, about million Americans.* E-mail is most popular in US- representing more than 41% of mobile Internet time. That’s up from 37% last year. ** Social media use makes people consume email more, not less, particularly for the highest social media users.** Blackbaud Mobile READY FAF * 2010 May Pew Internet Phone Survey ** Neilson Study

39. Best Practices: Extending Reach Include information about tools in all participant communications Emails, team captain kits, walker manuals Provide social media information on website and give examples of how tools are used Share social media and mobile success stories in emails, newsletters and on social media platforms Include message about mobile and social when making follow up phone calls Highlight tools during team and event kickoffs, fundraising clinics and personal one on one meetings Online success requires an integrated strategy. Always including information about online tools in all your offline efforts.

40. Manage events more efficiently Blackbaud Friends Asking Friends

41. Understanding Your Data Helps with creation of fundraising goals. Last year’s achievements become next year’s successes Be better stewards of their participants by tracking: Fundraising activity, interests, goals Number of emails sent, open rate and conversion rate Create and implement personalized retention and cultivation strategies for event participants Year round fundraising plans Move participants up the pyramid Engage with participants at organization events

42. Understand participant behavior Create fundraising plans based on the level of engagement Implement year round retention and cultivation strategies for event participants Reporting provides staff ability to

43. Dynamics reports

45. Snapshot of event’s performance

48. Number of emails sent

49. Adoption of social media tools

52. Number of donations received

53. Number of participants

54. Source performance

55. Site traffic

57. Donation $ / participant

58. Donation # / participant

60. Best Practices: Managing Participants Understanding data helps with the creation of fundraising plan and goals. Analyzing event results allows you to build on the previous year’s achievements Track your progress mid season: How is the event performing? Is it on target, above or below Participant behavior can be influenced mid season Pull the data you need. Take the time to create and save reports Friends Asking Friends Blackbaud

61. Want to learn more? Be sure to check out… Blackbaud Blogs http://www.FriendsAskingAmy.com http://www.NetwitsThinkTank.com