Today's enterprises all have a website. A manifestation of web content, text, images and multimedia, delivered across various online channels. However, the web and its users are not what they used to be and it's no longer enough to rely on static brochureware websites. These days, users demand convenient and integrated online services. Where enterprise sites start to differ, is in their innovative use of back-end IT systems and data to develop unique online services and deliver more intimate web experiences. By offering more online services, such as e-booking and provision of information and putting less demand on physical resources e.g. call centers and retail stores, companies can save costs and develop stronger online relationships with customers and end users. This talk presents Magnolia's vision and the existing technology to make VPM a reality. It also looks at how VPM and WEM differ in their viewpoint. These slides have been presented at the Magnolia Amplify Miami 2013 event, and the second part of the talk was held by Matt Arriaga of Manatee County, who presented the Virtual Presence they have built to provide more and better service to their community through the concepts and technology presented here.

1. Manage your Presence,
not your Content
Boris Kraft, CTO & Co-Founder Magnolia International Ltd. 7.3.2013 Miami
1 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Image: http://queernewyorkblog.blogspot.ch/2011/09/good-ol-reliable-nathans.html

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3. no
thanks!
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4. 4 Photo © Boris Kraft. All Rights Reserved

5. VPM provides people the
opportunity to interact with
organizations through virtual
channels instead of a physical
location
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6. 6 Photo © Boris Kraft. All Rights Reserved

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8. VPM Can be Disruptive
Amazon replaces bookstore chains
Craigslist replaces newspaper classifieds
Online travel sites replace travel agencies
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9. Virtual Presence is the people’s
API to your organization
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10. Virtual Presence Maturity Scale
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11. Virtual Presence Management
Apps
Integration CMS Publishing
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12. CMS: UI for a Set of Core Services
repository storage
publishing / STK
scalability
security
data import / caching
observation
workflow / BPM
… (many more)
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13. Integration
Spring Integration: Blossom
Grails Integration: Maglev
Java Platform
Data Module, Importer
Standard Web Technologies
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14. Multi-Channel Publishing
STK
• Web Templates –Desktop
• Mobile Templates – Tablets, Smartphones
Many others
• Newsletter
• Point of Sales
• Mobile Apps
• …
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16. Example Virtual Presence Technology Chain
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17. Caching, Enriching Publishing data
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18. How does VPM relate to Web
Experience Management?
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19. WEM’s driver is the wish to
optimize revenue for existing
customer interactions
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20. WEM is all about
personalization – bringing the
right content to the right person
at the right time.
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21. Instead of this…
21 Photo © Boris Kraft. All Rights Reserved

22. You might prefer this?
22 Photo © Boris Kraft. All Rights Reserved

23. Virtual Presence Management
looks at the world from the customer’s
perspective
How can an organization generate more
value for their clients/members/citizens/
employees?
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25. Learn more:
magnolia-cms.com/vpm
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