AdhearsionConf Keynote presented by Ben Klang at AdhearsionConf 2011

1. Ben Klang, Adhearsion Project Leader

2. Adhearsion - Year in Review

3. Adhearsion - Year in Review
New
Core Team
Member
Ben Langfeld

4. Adhearsion - Year in Review
New
Core Team
Member
Ben Langfeld
New
Core
Contributors
Lance Gleason Luca Pradovera

5. Adhearsion - Year in Review
New
Core Team Patches From
Stephen George
Member Evan McGee
Ben Langfeld Julius Francisco
Matthew Clark
New Dilshod Mukhtarov
Robert Jackson
Core
Contributors
Lance Gleason Luca Pradovera

6. Adhearsion - Year in Review

7. Adhearsion - Year in Review

8. Adhearsion - Year in Review
A SPECIAL THANKS TO OUR SPONSORS

9. State of Voice Technology
• Pre-2000
• TDM PBX
• Proprietary
• Limited/No API connectivity
• Islands of functionality
• Expensive hardware
• Lack of management tools/automation

10. State of Voice Technology
• The Last 10 Years
• Emergence of VoIP (SIP, H.323, IAX2, MGCP, others)
• Standardization of SIP
• Smarter phone endpoints
• Convergence with IM/Presence
• Beginnings of Unified Communications

11. State of Voice Technology
• The Next 10 Years
• Open Architecture
• Federation
• Multi-modal integration (video, voice, IM, text)
• Collaboration (shared desktop, shared documents)

12. Adhearsion - The Path Forward
Image courtesy benimoto (http://www.flickr.com/photos/benimoto/2946353690/)

13. The Big, Hairy, Audacious Goal

14. The Big, Hairy, Audacious Goal
Adhearsion will be the widely accepted,
default framework of choice for developing
real-time communication applications.

15. BHAG: How do we get there?
• Articulate the Vision
• Build a Strong Community
• Write Great Code
• Tell the World

16. Articulating the Vision

17. Articulating the Vision
• Death of PSTN: Voice is overlooked because technology
is so aged. This is temporary.

18. Articulating the Vision
• Death of PSTN: Voice is overlooked because technology
is so aged. This is temporary.
• Voice will be a disruptive technology again. It’s not just
about cheaper calling.

19. Articulating the Vision
• Death of PSTN: Voice is overlooked because technology
is so aged. This is temporary.
• Voice will be a disruptive technology again. It’s not just
about cheaper calling.
• Adhearsion is a framework for voice applications.
Frameworks enable innovation.
Adhearsion enables innovation.

20. Articulating the Vision

21. Articulating the Vision
• The popularity of Rails was/is how easy and rapid it
makes developing web applications. It’s not a just
simplification, it’s an abstraction, a higher plane of
thinking.

22. Articulating the Vision
• The popularity of Rails was/is how easy and rapid it
makes developing web applications. It’s not a just
simplification, it’s an abstraction, a higher plane of
thinking.
• Rails launched 2004; since then:
Twitter, Basecamp, Groupon, Shopify, Github.
Easier development means more ideas come to fruition
and face real users.

23. Build a Strong Community

24. Build a Strong Community
• Create a rich Adhearsion ecosystem
• Off-the-shelf functionality
• Quality developers with fresh ideas
• Businesses to sponsor the ideas to reality

25. Build a Strong Community
• Create a rich Adhearsion ecosystem
• Off-the-shelf functionality
• Quality developers with fresh ideas
• Businesses to sponsor the ideas to reality
• Encourage newcomers
• Good documentation
• Friendly mailing list/IRC channel
• Write great code

26. Write Great Code

27. Write Great Code
• Define an API that reads naturally

28. Write Great Code
• Define an API that reads naturally
• Keep the API promise sacred

29. Write Great Code
• Define an API that reads naturally
• Keep the API promise sacred
• Unit test everything

30. Write Great Code
• Define an API that reads naturally
• Keep the API promise sacred
• Unit test everything
• Simplicity over Ingenuity

31. Tell the World
• Evangelize, Evangelize, Evangelize
• User groups
• Conferences
• Podcasts
• Blog posts
• Screencasts
• Magazine articles
• Hackathons
• Pairing sessions
• Public Gists
• Tweet/Like/Plus

32. What will you build?

33. adhearsion.com
@Adhearsion
http://spkr8.com/t/8603