Social Media Magnet’s PCI compliant WiFi Hot Spot instantly connects you with your customers on Facebook, Twitter, LinkedIn, Google+ or any other social media platform. Social Media Magnet gathers demographic information about your customers which is available real time via our analytics and reporting interface. The Social Media magnet is a communications and marketing tool. The Social Media Magnet turns your wifi hot spot into a revenue generating tool all while offering your customers a free amenity.

2. The Social Media Magnet
integrates the digital-age
with everyday living

3. Social Media Magnet’s PCI compliant
WiFi Hot Spot instantly connects you
with your customers on Facebook,
Twitter, LinkedIn, Google+ or any
other social media platform
WELCOME TO OUR FREE

4. What is the
Social Media Magnet?

6. Consumer Demographics Data Collection
Demographic
Profile
Grow Fans, Likes and
Followers FAST
Collect detailed demographic
and contact information, including email
Analyze Consumer
Shopping & Dining
Patterns
Review & export usage data
to measure free WiFi ROI

7. Communications & Marketing Tool
Increase marketing program conversion
Promote loyalty programs
Leverage current campaigns in new digital mobile channels
Drive traffic to key web pages, blogs, etc.
Instantly connect with your customers via any social media platform
Expand your reach – For every one Fan or Follower you have on
Facebook or Twitter you reach approximately 245 additional people

8. Consumer Amenity
Consumer Friendly
Customers easily connect to free
WiFi with their social media
account; no additional user
names or passwords needed.
Faster connection speeds
than cell phone data plans
Saves cell phone data plan usage for consumers

9. Revenue Source
Untapped Revenue Steam
Unlimited revenue potential
Value Added revenue tool
(Optional Service)

10. The Consumer Interaction

11. 1. Customer connects to WiFi.
2. Customer’s
demographic data
sent to your custom
database.
4. Real-time reporting
downloadable to other
applications.
3. Use landing page to promote specials,
mobile apps, email or SMS applications.
Ongoing
communications
with customer via
social media and
email

12. Product Comparison

13. Subscription Model Advertiser Supported
Social Media Authentication
(35+ International Options)
✔! ✔
Email Authentication ✔ ✔
Like or Follow Generated ✔ ✔
Custom Check In Messages ✔ ✔
Splash Page Scheduler ✔ ✔
Splash Pages Served Based
Upon Customer Demographics
✔ ✔
Custom Splash Page Templates ✔ ✔
Detailed Analytics & Reporting ✔ ✔
24x7x365 Monitoring ✔ ✔
Phone & Email Support ✔ ✔
Custom Alerts ✔ ✔
Use Your Equipment or Ours ✔ ✔
Shared Advertising Revenue ✔
Subscription Fee ✔

14. Advertiser Supported Program

15. Generate ad revenue from your network without
affecting the end-user experience
Seamless integration within your network
No capital investment required
Works throughout a user’s entire browser session on all
PC’s, tablets and smart phones
Delivers premium advertisers to your network
Comprehensive ad product suite drives revenue

16. Monetization Formula
Complete Monetization of a User’s WiFi Session Across All Devices
Social Media Magnet offers a full
service revenue solution for your
WiFi Network.
• Expand Opportunities
- Increased ad options and inventory
- Increased revenue
- Improved user experience
+
PC
Mobile devices
Consumer selects Free WiFi
Targeted Sign-In Product
Consumer is Online
Targeted In-Session Product
MaximizeRevenueperUserSession
Audience Scenario
- Video, Lead Gen, App Download or Click-to-
Drive
- Patented Products i.e. Concierge Bar, Video
Overlay, Ad Rotation, In-Margin, Rich Media.
- Audience has instant brand affinity
Session Ends
- Process repeats during each session

17. Log-In & Splash Page Advertising
Log In Page
Sponsor Tag
Splash Page
With Video Overlay
Join the E Club! Join the E Club!
WELCOME TO OUR FREE

18. Thank You Page Enhancement Options
WiFi Sponsored by:
Click for
FREE WiFi
WiFi Sponsored by:
Click for
FREE WiFi
In Session Advertising
Above Browser
Across Search
Results
In-Margin
Ad Replacement

19. Proven Success
Recent Advertisers
Hospitality Transportation Booking Tourism Finance Communications Lifestyle

20. WiFi Studies
&
Advertising Facts

21. Consumers Are Increasingly Connecting over WiFi
Users are choosing WiFi as the preferred connection

22. Research & Study Notes
• The average value of one Facebook Like is $136.381 per
year.
• Facebook Fans spend $71.84 more per year on brands they
Like vs. non-fan customers1
• The average person on a social site has over 245 friends2
• Consumers overwhelmingly pay attention to and trust what their
Friends & Followers say3
• Consumers spend nearly four hours per day using their mobile
devices away from home4
• WiFi is the predominant access technology for mobile devices4
• 70% of Smartphones use WiFi Hot Spots over three hours each
day4
• Most consumers prefer to connect via WiFi for two reasons:
1. Connection Speed
2. Conserve Data Plan Usage4
1. Understanding Facebook Fan Value: A Study of Key ROI Indicators and Values for Leading Brand Marketers, Syncapse, June 2010.
2. Your Facebook Friends have more Friends than You. Washington Post, Tsukayama Haley, February 2012.
3. Global Trust in Advertising and Brand Messages. Nielsen Trust Survey, The Nielsen Company, April 2012.
4. What Do Consumers Want from WiFi? Cisco (BSG Consumer Research). Taylor Young Noronha, May 2012.

23. Advertising forecasts & trends
• Globally the $118 billion spent with digital media represents
24% of global advertising revenues in 2013
• Television ad revenue will grow by 7.7% in 2014
• Newspapers and magazines will continue to lose market
shares and advertising revenues (-3.2% and -3.9% respectively)
• Out-of-home will benefit from cyclical events (elections) and organic
growth (+4.8%).
• Digital media advertising revenues will keep growing at
double-digit pace (+15.5% on average and a lot faster than that in
emerging markets)
Forecasts courtesy of MAGNA GLOBAL Advertising Forecasts: 2014

24. Let’s find YOUR edge
in today’s competitive landscape . . . .
Thank you.
Social Media Magnet Sales Team
800.701.1095 ext 114