Web portals

1. Why Web Portals? Never pretend! Never be afraid! Never give up! Never Hide! By Elena Ibanez & Borislav Kiprin

2. What Portals are about? “A web portal presents information from diverse sources in a unified way. Apart from the standard search engine feature, web portals offer other services such as e-mail, news, stock prices, information, and entertainment. Portals provide a way for enterprises to provide a consistent look and feel with access control and procedures for multiple applications, which otherwise would have been different entities altogether” (Wikepedia.com) By Elena Ibanez & Borislav Kiprin

4. Yahoo: 44,8 Mn users, of which 13% (5,8 Mn) visit the eCommerce site

5. MSN: 33,2 Mn users, of which 3,6% (1,2 Mn) visit the eCommerce siteBy Elena Ibanez & Borislav Kiprin

6. Benefits of Investing in Portals Numerous opportunities for add display Large user base Easy set up & Maintenance Brand Awareness Buzz Creation – i.e. New Collection out!!! Different visual format opportunities - banner ads, 3D, pop up us, widgets, apps etc. Increases in SERP (more links from quality sites) Portal campaigns are more effective in terms of CPC (less traffic - more quality) Opportunities for micro-targeting - portals for women, for cool hunters etc. By Elena Ibanez & Borislav Kiprin

7. Budget Allocation Needed By Elena Ibanez & Borislav Kiprin