for educational purposes only sources: http://www.slideshare.net/dmccorkleporter ; www.pbs.org and for additional sources download the file and look in the notes section.

1. Propaganda Whose voice guides YOUR choice?

2. How do you decide who is the best candidate?

3. Or… which is the best toothpaste?

4. Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts.

5. Are they facts , or is the advertiser using propaganda techniques to persuade you?

9. Bandwagon Example If the whole world uses Verizon you must need Verizon too.

11. Name-Calling Example Do we want a lazy politician to represent us?

13. Testimonial Example If we drink milk we will all be as famous, beautiful, rich, & talented as Mylie Cyrus.

15. Glittering Generality Example If you want to be brighter, you’ll support Bill Brite. Look on the bright side! Vote for Bill Brite ! Clipart-Microsoft Office XP 2002

17. Plain-Folks Example I, too, can help win the war by working in the factory and buying war bonds.

19. Transfer example Marlboro persuades the audience to identify smoking with the rugged, strength of an American cowboy

21. Card-stacking Example Mac vs PC Play clip

23. Faulty Reasoning Example Example: The president supports regulating health care. Nazis regulated health care. Therefore, the president is a Nazi. Play clip

25. Fear Example If you don’t enlist, no one is safe including Lady Liberty; the Germans are animals and will attack all that we hold dear…

26. How do we make sure that we are making informed choices, instead of allowing others to sway us in our decision-making?